Publications

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Frequently Asked Questions - Creating Emerging Markets

Frequently Asked Questions Who is selected for interviews? We select leaders who have built organizations of lasting value. For the most part, these are founders of businesses, though they also include... View Details

Article

A Choice Prediction Competition for Market Entry Games: An Introduction

By: Ido Erev, Eyal Ert and Alvin E. Roth

A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details

Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition

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November 2008
Article

Winning the Race for Talent in Emerging Markets

By: Douglas A. Ready, Linda A. Hill and Jay A. Conger

"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details

Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies

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July 2013
Article

Voice Pitch and the Labor Market Success of Male Chief Executive Officers

By: Christopher Parsons, W. Mayew and M. Venkatachalam

A deep voice is evolutionarily advantageous for males, but does it confer benefit in competition for leadership positions? We study ecologically valid speech from 792 male public-company Chief Executive Officers (CEOs) and find that CEOs with deeper voices manage... View Details

Keywords: Success; Leadership Style; Personal Characteristics; Management Teams

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July–August 2015
Article

Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

By: Amos Winter and Vijay Govindarajan

Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details

Keywords: Innovation Strategy; Emerging Markets

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29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

touchdown—a climactic capper on one of the most exciting college football games ever. The play put BC on the map for college aspirants. In two years, applications had shot up 30 percent. Ever since, marketing experts View Details

Keywords: by Sean Silverthorne; Education; Advertising; Sports

June 2007 (Revised January 2008)
Case

The Vanguard Group, Inc. in 2006 and Target Retirement Funds

By: Luis M. Viceira

The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details

Keywords: Asset Management; Investment Funds; Personal Finance; Brands and Branding; Retirement; Trust; Financial Services Industry; United States

2013
Tool

Harvard Business Review's Go to Market Tools: Pricing for Profit

By: Thomas Steenburgh and Jill Avery

What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details

Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing

Fast Answer

Bloomberg: market index prices, members & movers

How can I find market index prices, members, and movers in Bloomberg? To locate major world equity indices, type WEI and hit GO. Select... View Details

Web

Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate... View Details

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Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Chapter Employer-Based Short-Term Savings Accounts By: Sarah Holmes Berk, John Beshears , Jay Garg , James J.... View Details

February 1992 (Revised January 1999)
Background Note

Selected Profitability Data on U.S. Industries and Companies

Describes the importance of industry structure and competitive positioning to the profitability of U.S. corporations between 1981 and 1994. Cites recent research indicating that persistent industry differences and persistent competitor differences account for 19% and... View Details

Keywords: Competitive Strategy; Industry Structures; Profit; United States

October 2019 (Revised December 2019)
Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details

03 Nov 2022
Blog Post

Introducing the Creating Emerging Markets Sustainability Series

Introducing the Creating Emerging Markets Sustainability Series Cover image features Prof. Geoffrey Jones (left) and Prof. Tarun Khanna (right). The Business and Environment... View Details

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Hands-on Learning About Global Markets | MBA

on business,” she explains. Maxwell Nii Laryea and his fellow Class of 2024 teammates Nitzan Israel, Arden Kreeger, Charlie Li, and Dylan Soukup saw the cultural differences while developing View Details

Fast Answer

Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

Answer: Where can I find information on small and/or private companies? Industry ABI/ProQuest
Business Monitor International Industry Reports - Click "Browse" and in the "Industry and... View Details

September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details

Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry