Publications

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

January 2023
Article

Calculators for Women: When Identity-Based Appeals Backfire

By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John

From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details

Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior

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Article

Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications

By: Daniel Elsner, Pouya Aleatrati Khosroshahi, Alan MacCormack and Robert Lagerström

Existing application performance management (APM) solutions lack robust anomaly detection capabilities and root cause analysis techniques that do not require manual efforts and domain knowledge. In this paper, we develop a density-based unsupervised machine learning... View Details

Keywords: Big Data; Data Science And Analytics Management; Governance And Compliance; Organizational Systems And Technology; Anomaly Detection; Application Performance Management; Machine Learning; Enterprise Architecture; Analytics and Data Science

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Article

Relational Pluralism Within and Between Organizations

By: Andrew Shipilov, Ranjay Gulati, Martin Kilduff, Stan Li and Wenpin Tsai

Relational pluralism exists when actors maintain multiple kinds of relationships with one another and develop multiple identities as a result. The outcomes of relational pluralism can include greater flexibility in building network ties, more stable exchange... View Details

Keywords: Organizations; Identity; Relationships

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July 2013 (Revised June 2014)
Case

Collaborating for Growth: Duane Morris in a Turbulent Legal Sector

By: Heidi K. Gardner and Annelena Lobb

By the late 2000s, the law firm Duane Morris had transformed itself from a growing U.S. law firm to a significant global player. The firm's uniquely collaborative organizational culture, which featured a transparent, data-driven compensation system, practice-group... View Details

Keywords: Professional Service Firm; Collaboration; Performance Management; Risk and Uncertainty; Competition; Management Practices and Processes; Organizational Structure; Groups and Teams; Organizational Culture; Performance; Cooperation; Globalized Firms and Management; Compensation and Benefits; Volatility; Growth and Development Strategy; Legal Services Industry; United States

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

Research Summary

Overview

Professor Myers studies the ways people learn from their own—and others’—experiences at work, with a particular emphasis on learning in health care organizations and emergency medical contexts. Though his interest is in individual-level learning, he focuses in... View Details

Keywords: Learning And Development; Learning Organizations; Learning By Doing; Health Care Industry; Innovation; Identity Construction; Medical Error; Knowledge Development; Knowledge Sharing; Knowledge Work; Learning; Leadership Development; Knowledge Management; Collaborative Innovation and Invention; Health Industry; United States; Singapore; Asia

April 2013
Teaching Plan

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia

In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details

Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom

08 Dec 2009
First Look

First Look: Dec. 8

generally unappreciated. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1511274 Opening Up or Shutting Down? The Effects of Multiple Identities on Problem Solving Author: Lakshmi... View Details

Keywords: Martha Lagace

January 2018
Case

Peak Games: Hiring Priorities in Times of Rapid Growth (A)

By: William R. Kerr and Gamze Yucaoglu

Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010,... View Details

Keywords: Recruiting; Staffing; Emergent Countries; Entrepreneurial Management; Private Sector; Business Strategy; Decision; Growth Management; Games, Gaming, and Gambling; Selection and Staffing; Talent and Talent Management; Business Model; Growth and Development Strategy; Competitive Advantage; Value Creation; Organizational Culture; Decision Choices and Conditions; Technology Industry; Turkey

September 2014
Case

Carla Ann Harris at Morgan Stanley

By: Lakshmi Ramarajan and Alex Radu

Keywords: Career Management; Authenticity; Race; Identity; Personal Development and Career; Gender; Banking Industry

Research Summary

Overview

By: Lakshmi Ramarajan

How do people manage their professional identity alongside other identities traditionally considered outside the domain of work, such as identities stemming from their family roles, personal values, race, class, gender, and nationality? Professor Ramarajan’s research... View Details

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Research Summary

Airline Schedule Disruptions

Increasing congestion and frequent schedule disruptions throughout the National Air Transportation System, both at airports and en route, have led to significant flight and passenger delays. Professor Fearing's primary research focus is on measuring and reducing... View Details

Keywords: Performance Measurement; Air Transportation; Traffic Flow Management; Air Transportation Industry

May 2016 (Revised November 2018)
Supplement

Moleskine (B)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu

This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details

Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry