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Show Results For
- All HBS Web
(265)
- People (4)
- News (66)
- Research (160)
- Multimedia (6)
- Faculty Publications (93)
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
high end and a low end to Peruvian cuisine, so he's not being inauthentic in the way that some luxury brands are when they go downscale. But you are right, brand dilution is... View Details
- Profile
Fumi Tamaki
the hospitality waters through an internship with Hilton Worldwide, where she will join the luxury and lifestyle brands group. “I want to work at a company that creates something people love, feel passionate... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart of A. Lange & Söhne, which produces View Details
- Profile
Darrin Rahn
and disruption," Darrin says. "We’re seeing food and beverage brands take a more local and mission-driven approach. My interest is in trying to create sustainable solutions within large food companies." Darrin is giving... View Details
Keywords: CPG
- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
brand equity after a dramatic breakthrough in the 1760s Rolls-Royce and the Rise of High-Technology Industry From luxury cars to aeroengines German Capitalism How a new country industrialized rapidly using... View Details
Keywords: Susan Young
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
- 24 Mar 2015
- First Look
First Look: March 24
a brand that once again stands for luxury and that has a strong global and digital footprint. Yet, the leadership change is met with skepticism. Is Burberry's current strategy also the right one for the... View Details
Keywords: Sean Silverthorne
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir... View Details
Keywords: Re: Multiple Faculty
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 01 Mar 2004
- News
Toy Story
daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or another made use of such cards to... View Details
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
- Web
Finalists | New Venture Competition
Hamish Gunasekara Catalog is a new-age commerce platform that helps fashion brands optimize their storefronts for AI shopping agents. Importrix Jamie Linsdell (MS/MBA 2026) Vineet Jammalamadaka (MS/MBA 2026) Kevin Mathew (MS/MBA 2026)... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of... View Details
Keywords: Sean Silverthorne
- 19 Jun 2012
- First Look
First Look: June 19
case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085 Well-established fashion View Details
Keywords: Sean Silverthorne
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
relatively high observable quality have the luxury of capturing a buyer’s attention whether an idea is a nascent-stage pitch or a fully formed screenplay. The model suggests that if a writer already has a buyer’s respect, it makes sense... View Details