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Publications

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  • All HBS Web  (265)
    • People  (4)
    • News  (66)
    • Research  (160)
    • Multimedia  (6)
  • Faculty Publications  (93)

Show Results For

  • All HBS Web  (265)
    • People  (4)
    • News  (66)
    • Research  (160)
    • Multimedia  (6)
  • Faculty Publications  (93)
← Page 11 of 265 Results →
  • Profile

Stephen Temple

Stephen Temple has always enjoyed a good challenge – both personally and professionally. An Ironman triathlete, Brand Manager, and aspiring entrepreneur, his journey has led him to take on a new series of challenges alongside his... View Details
Keywords: CPG; Consulting
  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 27 Nov 2012
  • News

The Beauty of the Network

have come from HBS.” Those friends have also been essential in the funding of Restorsea (www.restorsea.com), a line of luxury skincare products with an initial launch of day and eye creams. (Additional products, with expanded... View Details
Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
Keywords: by John Quelch; Auto; Retail
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

high end and a low end to Peruvian cuisine, so he's not being inauthentic in the way that some luxury brands are when they go downscale. But you are right, brand dilution is... View Details
Keywords: by Michael Blanding; Food & Beverage
  • Profile

Fumi Tamaki

the hospitality waters through an internship with Hilton Worldwide, where she will join the luxury and lifestyle brands group. “I want to work at a company that creates something people love, feel passionate... View Details
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart of A. Lange & Söhne, which produces View Details
Keywords: by Roberta Holland; Fashion
  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
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Deighton, John A., and Leyland Pitt. "Marketing Chateau Margaux (TN)." Harvard Business School Teaching Note 508-107, April 2008.
  • 01 Mar 2004
  • News

Toy Story

daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • Profile

Darrin Rahn

and disruption," Darrin says. "We’re seeing food and beverage brands take a more local and mission-driven approach. My interest is in trying to create sustainable solutions within large food companies." Darrin is giving... View Details
Keywords: CPG
  • 01 Mar 2012
  • News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
Keywords: Publishing Industries (except Internet); Information
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon.     Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir... View Details
Keywords: Re: Multiple Faculty
  • Web

Trade Cards - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or another made use of such cards to... View Details
  • 01 Sep 2010
  • News

Fair Trade

of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • Web

Demo Day | New Venture Competition

elder care, CareCorgi provides a human-powered, AI-elevated copilot that provides dynamic personalized care plans and connects them with real human geriatric care coordinators Catalog Paul Lachman (MBA 2025), Hamish Gunasekara Catalog is a new-age commerce platform... View Details
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of... View Details
Keywords: Sean Silverthorne
  • 02 May 2023
  • Blog Post

Sustainability Career Advice from the Career & Professional Development Office

Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details
  • March 2025
  • Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
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Deshpandé, Rohit, and Nicole Zelazko. "Kering Eyewear." Harvard Business School Teaching Note 325-103, March 2025.
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These malls are targeting the... View Details
Keywords: by Sean Silverthorne; Retail
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