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  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

limited to things that can be digitized, thereby excluding most products for which inventory carrying and other logistics costs for unpopular items are prohibitive? Does it warrant an entirely new field of economics scholarship? What are... View Details
Keywords: by James Heskett
  • February 2025
  • Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
  • May 16, 2016
  • Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
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Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
  • 14 Dec 2020
  • Research & Ideas

What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?

lower-risk population, fewer side effects. Kost: How do you think COVID-19 might change how drugs are reviewed, post-pandemic, especially in emergencies? Cohen: Look, I hope that we don't have pandemics often, but when we do, I hope we learn something about how to do... View Details
Keywords: by Danielle Kost; Pharmaceutical; Health
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

than they are in China. Likewise, in the product market, if multinationals can invest in the retail industry, logistics providers will develop rapidly. This has been the case in China, where providers have taken hold more quickly than... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

private-labeled digital devices at competitive prices. Yang credited Amazon for the company’s success. In addition to Amazon’s established infrastructure that helped it save on retail and logistics costs, “the key to building high quality... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • April 2024 (Revised February 2025)
  • Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details
Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Teaching Note 724-435, April 2024. (Revised February 2025.)
  • October 2007
  • Article

Grist: A Strategic Approach to Climate

By: Michael E. Porter and Forest Reinhardt
Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter... View Details
Keywords: Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Leadership; Logistics; Corporate Social Responsibility and Impact; Performance Improvement; Climate Change; Competitive Advantage; Corporate Strategy
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Porter, Michael E., and Forest Reinhardt. "Grist: A Strategic Approach to Climate." Forethought. Harvard Business Review 85, no. 10 (October 2007): 22–26.
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

could not be economically reached before. Customers need more than just information. They need the logistics to get the physical product, and they pay a considerable cost too, such as, for example, waiting for the delivery. What it means... View Details
Keywords: by Sean Silverthorne
  • November 2022
  • Case

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of... View Details
Keywords: Digital Transformation; Delivery; McDonald's; Latin America; Quick Serve Restaurants; QSR; Transformation; Decision Making; Decision Choices and Conditions; Global Strategy; Technological Innovation; Growth and Development Strategy; Agreements and Arrangements; Negotiation Tactics; Logistics; Service Delivery; Organizational Culture; Performance Improvement; Partners and Partnerships; Strategy; Food and Beverage Industry; Latin America; South America; Colombia
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Tamayo, Jorge, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia." Harvard Business School Case 723-395, November 2022.
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

capacity to fulfill the high volume of orders is going to be challenging for many retailers and third-party logistics companies. Some companies like Walmart are adding pop-up centers for online orders inside the distribution centers that... View Details
Keywords: by Danielle Kost; Retail
  • 04 Oct 2016
  • First Look

October 4, 2016

manufacturing plants in Nigeria, and runs a 1,000+ plus truck logistics company. This case gives an overview of how Tolaram, a company that is a prime example of market-creating innovation in a developing economy, built Indomie noodles... View Details
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

they want, where they want for almost anything they desire. Associated with that, people are much more comfortable with ecommerce, giving their credit card numbers to Amazon and others, so the comfort and trust levels are much higher. Also, the View Details
Keywords: by Sean Silverthorne; Retail
  • 09 Mar 2010
  • First Look

First Look: March 9

proposes the introduction of new technologies and management systems, while the leading logistics companies (e.g., FedEx) come to Mumbai to learn about the Dabbawala system. Purchase this... View Details
Keywords: Martha Lagace
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

over 150 countries over the last 200 years. We use this comprehensive data set to explore the shape of the diffusion curves. Our main finding is that, once the intensive margin is measured, technologies do not diffuse in a logistic way.... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

Staging the Olympics is a Herculean task. Years of preparation, including budget-busting financial requirements, a panoply of construction projects, world-class logistical and communications challenges, and event-planning needs that... View Details
Keywords: Re: Multiple Faculty; Sports
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now... View Details
Keywords: by Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

spanning the careers of 3,884 academic life scientists. Using a combination of discrete time hazard rate models and fixed effects logistic models, we find that patenting events are preceded by a flurry of publications, even holding... View Details
Keywords: Sean Silverthorne
  • May–June 1993
  • Article

Tailored Logistics: The Next Advantage

By: Joseph B. Fuller
Keywords: Logistics
Citation
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Fuller, Joseph B. "Tailored Logistics: The Next Advantage." Harvard Business Review 71, no. 3 (May–June 1993).
  • September 2000 (Revised January 2002)
  • Exercise

Inventory Exercises

By: Paul M. Healy
Introduces students to the concepts of inventory valuation (LIFO and FIFO) using a simple example. They then get the chance to apply this knowledge to help understand the inventory footnote for California Steel Industries. View Details
Keywords: Logistics
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Healy, Paul M. "Inventory Exercises." Harvard Business School Exercise 101-012, September 2000. (Revised January 2002.)
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