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- Faculty Publications (49)
Show Results For
- All HBS Web
(428)
- People (2)
- News (90)
- Research (283)
- Multimedia (1)
- Faculty Publications (49)
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
thinking that all our plans can look the same everywhere, that all our brands can feel the same everywhere, and we have made huge mistakes in that regard," he said. Changes Brewing AmBev, one of the world's largest beer producers,... View Details
Keywords: by Julie Jette
- Career Coach
Nicole Ledoux
evaluating large vs. small companies and traditional vs. alternative career paths), Networking, Resume and Cover Letter Review, Interviewing Work Experience: 88 Acres (Co-founder & CEO, start-up Consumer... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Profile
Jeremy Andrus
brands are globally consistent, but they’re locally relevant. We have to build and create demand and bring a message that is relevant in Shanghai, Panama, South Africa, Europe,... View Details
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
certain qualities and practices not observed in firms that fall short. Multinational firms have understood for some time that certain activities, such as marketing, must remain local in concept and execution to be successful. At the same... View Details
Keywords: by Garry Emmons
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its... View Details
Keywords: by Julia Hanna
- 01 Sep 2010
- News
Fair Trade
consumers in each market . The incorporation of local ideals concerning skin lightness into global brands provides one example of challenges arising from incorporating View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details
Keywords: Garry Emmons
- 01 Dec 2012
- News
Alumni Book Briefs
best global brands are by design also the leading local brands. The authors offer a new way to think about place in every strategic decision, from where to place products on... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers... View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good View Details
- 01 Jun 2005
- News
Do You Speak Business?
time that certain activities, such as marketing, must remain local in concept and execution to be successful. At the same time, the defining feature of globalization has been the push by multinationals... View Details
Keywords: Garry Emmons
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
social programs or services, but with limited formal mechanisms for central control and few prescribed interactions between local sites and the center. Tight affiliates are quite similar to business franchises, where the central... View Details
Keywords: by Carla Tishler
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing... View Details
Keywords: Deborah Halber
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
related businesses in the local market or even in other countries. Stage III: Acquisition of New Capabilities. Becoming increasingly sophisticated as they competed with larger foreign rivals, the firms developed new capabilities in areas... View Details
Keywords: by Nancy O. Perry
- 04 Mar 2008
- News
HBS Blogs
1976D Jack Schultz, BoomtownUSA, http://boomtownusa.blogspot.com/ (on the trend to leave the urban rat race for small towns; archived since Oct. 2004) MBA 1976E Tom Frey, Frey vs. Frey. Conservative vs.... View Details