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- All HBS Web (545)
- Faculty Publications (79)
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- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
equally interesting question of whether it is more important to obtain the thinking of a few potential customers or to focus on dissatisfied current users of a product or service. As he said, "Improving the ways in which a company... View Details
Keywords: by James Heskett
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
beliefs about their place in these distributions. We focus on potential causes that lead to these misperceptions and discuss the implications that misperceived inequality—but not actual inequality—have for policy and redistribution... View Details
Keywords: Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
Francesca Gino, Lisa L. Shu, and Chia-Jung Tsay Publication:Emotion Review (forthcoming) Abstract Moral problems often prompt emotional responses that invoke intuitive judgments of right and wrong. While emotions inform judgment across many domains, they can also View Details
Keywords: Sean Silverthorne
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
new line of business. (Starbucks partners with hot-spot provider, T-Mobile and Hewlett-Packard to offer users subscription plans that average under $40 per month.) We are moving to a time when broadband will be totally ubiquitous, part of... View Details
- 17 May 2016
- First Look
May 17, 2016
base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additional round of financing. Leung must decide whether to continue pursuing user... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Carmen Nobel
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Author:Andrei Hagiu Abstract This paper provides a simple model of two-sided platforms, in which one side (W) values not just the quantity (i.e., number) of users on the other side (M), but also their average quality in some dimension. In... View Details
Keywords: Martha Lagace
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
mission is to bring together leading scholars and business practitioners to study and shape the digital transformation of the economy. Accordingly, “Beyond Chicken and Egg” included three industry executives, as well as two academics who... View Details
- 16 Sep 2014
- First Look
First Look: September 16
http://www.emeraldinsight.com/doi/abs/10.1108/S1064-4857_2014_0000016007 Working Papers Poverty and Crime: Evidence from Rainfall and Trade Shocks in India By: Iyer, Lakshmi, and Petia B. Topalova Abstract—Does poverty lead to crime? We... View Details
Keywords: Sean Silverthorne
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
365 learn from consumer usage patterns and documents, personalizing their user interfaces by selecting which quick-access functions to display and incorporating new words and expressions into their correction dictionaries. Moreover, some... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
hang around with. He promises he won't share that information with anyone. Really? Would you trust him? Well, 2.3 billion Facebook users around the world do, but one thing we know about trust is that it's hard to earn and even harder to... View Details
Keywords: Re: Andi Wang
- 15 Feb 2011
- First Look
First Look: Feb. 15
preferred ways. The price of output is a crucial determinant of this choice, since it affects the size of the pecuniary benefits: higher prices lead to more integration. Because tariffs increase domestic product prices, this effect... View Details
Keywords: Sean Silverthorne
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology's impact on their business, the entire customer experience, and leading innovation within their enterprises, not simply following a course set by their IT department. "Madison Avenue meets MIT" and "Revenge of... View Details
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
the potential for building new products out of their existing inventions." Take Xerox, for example. Its research center, Xerox PARC, famously had invented the graphical user interface, mouse, laser printing, and other technologies... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative... View Details
Keywords: Martha Lagace
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517100-PDF-ENG Harvard Business School Case 818-042 NetDragon No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/818042-PDF-ENG Harvard Business School Case 918-005 Paktor: Designing a Dating App... View Details
Keywords: Carmen Nobel
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant... View Details
Keywords: by Carmen Nobel
- 15 Mar 2011
- First Look
First Look: March 15
capital markets, standard setters, and financial analysts and how managers make accounting choices. But as accounting scholars have focused on understanding how markets and users process accounting data, they have distanced themselves... View Details
Keywords: Sean Silverthorne
- 12 Oct 2006
- First Look
First Look: October 12, 2006
danger, or pride motivates greater effort). But emotions can also be at odds with rational behavior (e.g., when pain avoidance leads to an unwillingness to confront difficult decisions, or shame leads to... View Details
Keywords: Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in equilibrium even if depositors and bank owners have identical preferences and investment opportunities. Consistent with the evidence, runs... View Details
Keywords: Sean Silverthorne