Publications

28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

deploy with experience that suits client needs. In this increasingly complex world, there is no shortage of client demands for digital transformation, emerging artificial intelligence (AI) applications,... View Details

Keywords: by Rachel Layne

February 2024
Teaching Note

TimeCredit

By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein

Teaching Note for HBS Case No. 824-139. TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting... View Details

Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Partners and Partnerships; Technology Industry

February 2024 (Revised September 2024)
Case

TimeCredit

By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein

TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much... View Details

Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Technology Industry

17 Apr 2019
Research & Ideas

How Managers Stifle Creativity

Bryant Ford Professor of Business Administration, Emerita, reflected on her research and its impact in an essay in Perspectives on Psychological Science, Educating Leaders Who Make a Difference in the World (pdf). More recently, she... View Details

Keywords: by Danielle Kost

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

understood what people were really willing to pay for,” Karp says. “Having great features is different than having features that will incentivize people to use your product.” As mixed economic signals and the rise of View Details

Keywords: by Michael Blanding

April 2021 (Revised June 2021)
Case

IBM: Design Thinking

By: Srikant M. Datar, Amram Migdal and Paul Hamilton

This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details

Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

forthcoming The Economics of Artificial Intelligence The Impact of Artificial Intelligence on Innovation By: Cockburn, Iain M., Rebecca... View Details

Keywords: Sean Silverthorne

29 May 2018
First Look

New Research and Ideas, May 29, 2018

Artificial Intelligence Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological... View Details

Keywords: Dina Gerdeman

September 2023 (Revised January 2024)
Case

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details

Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

process. Can algorithms, machine learning, and artificial intelligence help Tailor Brands outperform graphic designers and branding agencies in... View Details

Keywords: Dina Gerdeman

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation should invest significant energy in studying artificial intelligence... View Details

Keywords: Dina Gerdeman

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

prior art that invalidates the patent being examined, and productivity in the machine learning process technology requires computer science and engineering (CS&E) skills. We discuss implications for... View Details

Keywords: Dina Gerdeman

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

typically each government used artificially low energy prices to keep the population subdued and the revenues from Yacimientos Petroliferos Fiscales (YPF) to finance these subsidies or worse to line their... View Details

Keywords: Dina Gerdeman

November 2024
Background Note

Nonprofit Governance: Some Basics

By: Lynn S. Paine and Will Hurwitz

This background note discusses basics about the prevalence, purpose, and unique legal, governance and regulatory dynamics of nonprofits and their boards of directors. The note describes both similarities and differences between for-profit and non-profit governance,... View Details

Keywords: Corporate Governance; Leadership; Mission and Purpose; Nonprofit Organizations; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; United States