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Show Results For
- All HBS Web
(4,841)
- People (25)
- News (1,934)
- Research (2,142)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,518)
- January 2009
- Teaching Note
Biocon: Launching a New Cancer Drug in India (TN)
By: Sunil Gupta and Das Narayandas
Teaching Note for [508026]. View Details
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- September 2015
- Teaching Note
Eco7: Launching a New Motor Oil (Brief Case)
By: John A. Quelch and Sunru Yong
- 12 May 2014
- News
Steven Rogers: Four Lessons for Launching Successful Ventures
- 13 Aug 2020
- News
Nationwide search launched for University chief of police
- 10 Apr 2015
- News
Former Harpoon CEO Launches New Craft Beer Venture
- 01 Apr 2024
- News
The Ritual Effect Book Launch and Faculty Band Performance
- October 2018 (Revised August 2020)
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
- January 2004 (Revised January 2005)
- Case
Delta Air Lines (B): The Launch of Song
By: Jan W. Rivkin and Laurent Therivel
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Rivkin, Jan W., and Laurent Therivel. "Delta Air Lines (B): The Launch of Song." Harvard Business School Case 704-439, January 2004. (Revised January 2005.)
- 20 Dec 2010
- News
Harvard Business School Launches Fund for Student Start-Ups
- August 2021 (Revised August 2023)
- Case
Launching Casabe: Matching a Founder's Vision with Growth Capital
By: Emily R. McComb
McComb, Emily R. "Launching Casabe: Matching a Founder's Vision with Growth Capital." Harvard Business School Case 222-031, August 2021. (Revised August 2023.)
- November 2014 (Revised July 2019)
- Case
Cravia: Launching High Growth Ventures in the Middle East
By: Lynda Applegate and Michael Norris
Walid Hajj (HBS '95), CEO of Dubai-based restaurant franchising company Cravia considers how best to expand his business in the fast-growing Gulf region. Should he add more American brands, expand to nearby countries, or open more of his current lineup of restaurants? View Details
Keywords: Entrepreneurship In Emerging Markets; Entrepreneurs; Middle East; Franchise; Food Retail Franchising; Franchise Ownership; Entrepreneurship; Emerging Markets; Expansion; Food and Beverage Industry; United Arab Emirates; Dubai
Applegate, Lynda, and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Case 315-049, November 2014. (Revised July 2019.)
- September 1994 (Revised March 1995)
- Supplement
Citibank: Launching the Credit Card in Asia Pacific (B)
Documents the decision taken by Citibank managers in 1989 regarding a new product. View Details
Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (B)." Harvard Business School Supplement 595-027, September 1994. (Revised March 1995.)
- 29 Jun 2017
- News
HBX Launches New Certificate Program, Becoming a Better Manager
- 21 Sep 2009
- News
Harvard Business School Launches Programs For Real Estate Executives
- 27 Mar 2024
- Video