Labels - Publications - Faculty & Research

15 Dec 2003
Research & Ideas

The New Global Business Manager

pipeline and put a Japanese label on it," the local managers said, "Wait a minute. We've got very demanding customers here. We've got incredibly tough competitors here. That creates a fabulous environment that's going to drive... View Details

Keywords: by Cynthia Churchwell

21 Feb 2005
Op-Ed

Is Business Management a Profession?

be concerned with producing elites who are motivated by something beyond the pursuit of self-interest under the laws of the marketplace, or the fear of punishment under the laws of the land? A self-interested, self-indulgent corporate leadership is not inevitable, and... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

already wide-ranging assortment of unique items. Nordstrom's private label has always been a respected part of its offer." Town Square Johnson's vision is to make the shopping experience as easy and enjoyable as buying a smartphone at an... View Details

Keywords: by Kim Girard; Retail

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

DVD under Jane Fonda's "Team Fonda" fitness brand. In addition, she and Chopra collaborated on the iPad app Authentic Yoga. Those actions spurred some instructors to label her a sellout, but Deshpandé is more measured.... View Details

Keywords: by Kim Girard; Entertainment & Recreation

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

labeled the leading digital currency, Bitcoin, a “fraud,” likening it to the 17th century tulip bulb mania and adding that he would fire any employee caught trading it. But on October 2, the Wall Street Journal reported that rival Goldman... View Details

Keywords: by James L. Heskett; Financial Services

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

Alice Richmond commented, "Take the label away, and you won't find the trend." Kevin Brady added, "I find such broad generalizations hard to believe." As Susan RoAne put it, "Gen Y and the Millennials will manage... View Details

Keywords: by Jim Heskett

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

senior executives who have lost their jobs for actual or alleged inappropriate workplace behavior. My attention was called to the sensitivity of these terms because of what is going on in Syria, Myanmar, and other places in the world. In the article itself, I described... View Details

Keywords: by James Heskett

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

labels 'international' and 'domestic' no longer apply." His globalization program, often summarized under the tagline "think global, act global," had included an unprecedented amount of standardization. By the time he... View Details

Keywords: by Pankaj Ghemawat

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

people as A, B, or C players isn't fair. DeLong agreed. But, he added, people categorize others all the time. In his research he has been surprised and frightened at how quickly people in organizations get classified. Even a couple of months is all it takes. "Once... View Details

Keywords: by Martha Lagace

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for sale... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

05 Jul 2006
Research & Ideas

The Accidental Innovator

describe processes of discovery and invention, of the progress of science, is nothing less than fraud. Actually, though, I would not really label this "accidental innovation." The innovation itself can't really be said to be... View Details

Keywords: by Sarah Jane Gilbert

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Snapple forged its initial popularity with underdog narratives and "got its juice back" by reintroducing stories about its quirky founders and its underdog spokesperson, Wendy. Nantucket Nectars' label portrays the story of the... View Details

Keywords: by Martha Lagace

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

price comparison. TJX has created enormous expertise in this area and has fostered a differentiated treasure hunt that is highly productive. Macy's is moving to strengthen its already wide-ranging assortment of unique items. Nordstrom's private View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

mid-sized account base. At the top of the customer base pyramid where the accounts are huge, marketing and sales must make joint decisions about product, price, brand, and all kinds of support. When heavyweight distributors demand private View Details

Keywords: by Benson Shapiro

23 Aug 2011
First Look

First Look: August 23

and concludes with a call to the reader to do whatever he or she can to speed the adoption of integrated reporting. A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choice Authors:Anne... View Details

Keywords: Sean Silverthorne

10 Aug 2015
Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

price. More recently, Mohan, Norton, and Deshpandé have been exploring the idea of actively marketing low- pay-ratio information to consumers. In one experiment, consumers shopped for flat-screen televisions. Along with the common "Energy Star" View Details

Keywords: by Carmen Nobel; Retail

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details

Keywords: by Carmen Nobel; Energy; Utilities

17 Oct 2016
HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details

Keywords: by Dina Gerdeman; Food & Beverage

15 Feb 2011
First Look

First Look: Feb. 15

Microsoft's case this conflict eventually led to control over the new business being given to the old and that in both cases effectively crippled the new business. Download the paper: http://www.hbs.edu/research/pdf/11-077.pdf 'Sponsored Links' or 'Advertisements'?:... View Details