John A. Quelch - Publications - Faculty & Research

Greater Good

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details

14 Nov 2019
Blog Post

Future Leaders Dive into the MS/MBA: Engineering Sciences Program

Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). With just three days to complete a prototype, Batt’s team created a connected device and mobile app that delays a smartphone alarm... View Details

29 Sep 2020
Blog Post

New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

Engineering Sciences program, jointly offered by the Harvard John A. Paulson School of Engineering and Applied Sciences and Harvard Business School, in 2020. “What are the solutions available to you to... View Details

04 Jan 2023
Video

Harvard MS/MBA Engineering Sciences Program

11 Jun 2019
News

Financial Aid Gift to Support Joint Degree Program Students

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently... View Details

Keywords: by Sean Silverthorne; Retail

16 Oct 2024
Video

A fireside chat with Sam Altman, OpenAI CEO at Harvard University

12 Jun 2017
Video

The Fusion of Management and Technology

19 Apr 2004
Research & Ideas

Birth of the American Salesman

Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes... View Details

Keywords: by Laura Linard

All Business is Local

Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details

Keywords: by Julia Hanna; Publishing; Advertising

18 Aug 2014
News

Delivery Start-Ups Are Back Like It’s 1999

November 2008 (Revised January 2011)
Exercise

Breaking Through Action Plan

By: David A. Thomas and Karen J. Watai

The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details

Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust

Citation

Purchase

01 Jan 2003
News

26 May 2015
First Look

First Look: May 26

manufacturing clusters. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49178 Business Models-Nature and Benefits By: Casadesus-Masanell, Ramon, and John Heilbron Abstract— This paper considers the nature of the... View Details

Keywords: Sean Silverthorne

18 Oct 2010
News

Honorable Mention

Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

10 Feb 2015
First Look

First Look: February 10

John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas... View Details