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  • 24 Sep 2012
  • Research & Ideas

Why Do We Tax?

political spectrum, are likely to see at least some intuitive appeal to the principle of Equal Sacrifice. It says that the goal of tax policy is to spread the costs of public goods so that each individual's "sacrifice" from paying taxes,... View Details
Keywords: by Martha Lagace; Legal Services
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency. Experiment 1 reveals effects of indirect agency under conditions favoring intuitive judgment, but not... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

various mechanisms that are discussed in the theoretical literature on collective action. We argue that several of these intuitive theoretical arguments rely on special additional assumptions that are often not made clear. We then review... View Details
Keywords: Martha Lagace
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

idea because the monopoly surplus is higher than that from a duopoly,” Luo explains. This intuition was originally developed by her colleagues Dennis Yao at Harvard Business School and Jim Anton from Duke University. “This threat is more... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

"The beauty about the mathematical model is that it allows us to show mathematically that our intuition works; it also allows us to investigate how various factors such as different platform production costs and exclusive content affect... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 10 Mar 2014
  • Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

the importance of building in opportunities to measure the costs and benefits. "A skeptic of regulation would say that SOX wasn't needed at all, that the system would have fixed itself," he continues. "But what was the cost of fraud to the overall... View Details
Keywords: by Julia Hanna; Accounting; Banking
  • 10 Nov 2015
  • First Look

November 10, 2015

alpha-test of the service and completed an in-depth survey of potential customers to explore the market. Most of the feedback was positive, which confirmed Berger's intuition about this market opportunity. Berger had found a more... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

revenue effect (increased payment from higher-ranked advertisers like A can exceed the direct effect (increased payment by the lowest-ranked advertiser, i.e., B. So minimum bids matter even more than intuition suggests. Other Google... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 28 Jun 2016
  • First Look

June 28, 2016

alpha test of the service and completed an in-depth survey of potential customers to explore the market. Most of the feedback was positive, which confirmed Berger's intuition about this market opportunity. Berger had found a more... View Details
Keywords: Sean Silverthorne
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

some ways in which firms' business models may impact their negotiation outcomes. Several of the proposed pathways work intuitively through the intrinsic characteristics (motivation, personality, etc.) of agents negotiating on behalf of... View Details
Keywords: Carmen Nobel
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew the consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's View Details
Keywords: Martha Lagace
  • 23 Feb 2015
  • Research & Ideas

How to Break the Expert’s Curse

pass their knowledge on to followers. "It's not something we do naturally," Zhang says. "Once we get good at something, our intuition is not to say, 'OK, let me go see how it feels to be bad at it again.' But the findings suggest that if... View Details
Keywords: by Carmen Nobel; Education
  • 24 Sep 2001
  • Research & Ideas

How To Be an Angel Investor

(reading the plan, talking to people they know ) and others granting a meeting without looking at the plan at all. Some angels rely on their intuition while others crunch a lot of numbers. Almost all angels source carefully, make good use... View Details
Keywords: by David Amis & Howard Stevenson
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

Experiments 1A, 1B, and 1C reveal effects of indirect agency under conditions favoring intuitive judgment, but not reflective judgment, using a joint/separate evaluation paradigm. Experiment 2A demonstrates that effects of indirect agency... View Details
Keywords: Martha Lagace
  • 07 Jun 2011
  • First Look

First Look: June 7

people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude that energy problems do not exist or are not severe enough to merit action. Third, we interpret... View Details
Keywords: Sean Silverthorne
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details
Keywords: by John Quelch
  • 16 Jul 2001
  • Research & Ideas

How to Compete Like a Judo Strategist

stay a leader," as Donna Dubinsky (CEO of Handspring, Inc.) says. Once a smaller or weaker firm starts to play defense, the game is usually over. So "play offense and play to win," is the advice of Intuit founder Scott... View Details
Keywords: by David B. Yoffie & Mary Kwak
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

Consistency By: Barak-Corren, Netta, Chia-Jung Tsay, Fiery Cushman, and Max Bazerman Abstract—We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

production could affect consumer purchase behavior. The researchers found: When a firm voluntarily discloses its costs, the consumer is more attracted to the brand, which increases willingness to buy. "There's this lay intuition that when... View Details
Keywords: by Dina Gerdeman; Retail
  • 14 Jan 2014
  • First Look

First Look: January 14

earlier case. Purchase this case: http://hbr.org/product/americhem-the-gaylord-division-a-1/an/314011-PDF-ENG Harvard Business School Case 714-433 Intuit QuickBooks: From Product to Platform This case focuses on the challenges and... View Details
Keywords: Sean Silverthorne
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