Publications

September–October 2021
Article

Internalization of Advertising Services: Testing a Theory of the Firm

By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu

In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details

Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory

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October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

10 Oct 2000
Research & Ideas

Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

those in need. Specifically, managers throughout Pfizer, including its marketing and clinical staff, were motivated to pursue the use of Zithromax® [a Pfizer anitbiotic] in the prevention of trachoma. Indeed, the View Details

Keywords: by Diana Barrett, James Austin & Sheila McCarthy

August 1991 (Revised March 1993)
Case

Champion International Corp.: Timber, Trade, and the Northern Spotted Owl

By: Forest L. Reinhardt

Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log... View Details

Keywords: Science-Based Business; Natural Environment; Product Marketing; Governing Rules, Regulations, and Reforms; Government and Politics; Environmental Sustainability; Corporate Strategy; Trade; Decisions; Management Teams; Forest Products Industry; North and Central America

2010
Working Paper

Does Product Market Competition Lead Firms To Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America

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October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

2024
Working Paper

Capital Market Integration and Growth across the United States

By: Leonardo D'Amico and Maxim Alekseev

What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details

Keywords: Interest Rates; Financial Markets; Economic Growth; Banks and Banking; Analytics and Data Science

16 Feb 2004
Research & Ideas

Marketing Wine to the World

Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

October 2012 (Revised August 2013)
Case

Russia and China: Energy Relations and International Politics

By: Rawi Abdelal and Sogomon Tarontsi

Russia and China are neighbors with complementary needs: Russia has an abundance of energy resources, which China needs to fuel its industry. The case analyzes the evolution of the China-Russia energy relations in the post-Cold War period, with an emphasis on the... View Details

Keywords: Strategy; International Relations; Energy; Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Business and Government Relations; Energy Industry; China; Russia

30 May 2018
What Do You Think?

Should Intellectual Property be Protected in International Trade?

discourage IP owners from selling and trading it in ways that may provide short-term business benefits but damage long-term international competition. For example, companies wishing access to China’s huge View Details

Keywords: by James Heskett; Technology

1999
Working Paper

On the Formation and Structure of International Exchanges

We investigate the formation and structure of 248 financial exchanges throughout the world. First, we empirically analyze the determinants of exchange formation as well as the impact of exchange formation on the domestic country's economy. Second, conditional on... View Details

Keywords: Financial Markets

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September 1988
Case

Honeywell, Inc.: International Organization for Commercial Avionics (B)

By: Frank V. Cespedes

Keywords: Change Management; Marketing; Global Range; Aerospace Industry

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March 2011
Supplement

International Lobbying and The Dow Chemical Company (PPT)

By: Arthur A. Daemmrich

To be used with cases 710027 and 710028. View Details

Keywords: Globalized Markets and Industries; Business Strategy; Business and Government Relations; Chemical Industry