Publications

September 2021
Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley

Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

the advertising. To do this, it provided support to the sellers to market their crafts and in turn, market the Etsy platform to their loyal customers. Etsy created a “Seller Handbook” and other internal management tools for sellers to... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

July 2009
Case

Arcor: Global Strategy and Local Turbulence (Abridged)

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over... View Details

Keywords: Financial Crisis; Currency; Global Strategy; Expansion; Balance and Stability; Food and Beverage Industry; Latin America; Argentina

Web

Asia Pacific - Global

Asia Pacific Hong Kong, Shanghai, Singapore HBS established the first of the School's international research centers in Hong Kong in 1999, the Asia-Pacific Research Center (APRC). In 2010, the Harvard Center Shanghai (HSC) opened, home to... View Details

Web

Behavioral Finance & Financial Stability

Bubbles for Fama By: Robin Greenwood , Andrei Shleifer & Yang You FEB 2017 Authors Greenwood, Shleifer, and You evaluate Eugene Fama's claim that stock markets do not exhibit price bubbles using US and international stock return data.... View Details

August 1994
Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details

Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Auto Industry; Retail Industry; Tennessee; United States

Web

Faculty & Research - Global

Faculty & Research Facilitating faculty research and case development on an international scale Our unprecedented network of research centers and regional offices in key areas of the world enable faculty to work with leaders, industry,... View Details

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

"it's a bigger story," Mikes says over tea recently in her immaculate office. "We believe it's not just risk managers who fight these issues but also human resources managers, accountants, finance professionals, internal auditors,... View Details

Keywords: by Kim Girard; Banking

Web

Organizational Behavior - Faculty & Research

135–139. Mother’s Home: Eradicating Social Orphancy in Kazakhstan By: Boris Groysberg and Annelena Lobb July 2025 | Case | Faculty Research Mother’s Home International Foundation, a Kazakhstani foundation, had reduced the number of... View Details

Web

Europe - Global

significant transformation. The ERC has contributed to much of the European-focused faculty publications and research projects across the School. Research topics have ranged from the challenges of European economic and financial integration, corporate social... View Details

09 Dec 2002
Research & Ideas

Unilever—A Case Study

The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer goods manufacturer Unilever, which... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (A): The $2 Billion Movie

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details

Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Retail Industry

12 Feb 2013
First Look

First Look: Feb. 12

two-pronged strategy in international markets, where it had to contend not just with many other game developers (e.g., Zynga), but also with the mobile platform providers themselves (e.g., Apple's iOS and Google's Android). Purchase this... View Details

Keywords: Sean Silverthorne

18 Oct 2023
News

Spreading the Words

internal combustion engine did for transportation—propel it to new heights that were unimaginable earlier.” Khan and cofounder Imran Sayeed, an entrepreneur and senior lecturer at MIT Sloan School, started their work in Pakistan, where... View Details

Keywords: April White

January 2009 (Revised February 2013)
Case

Appellation Shanxi: Grace Vineyard

By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong

Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father... View Details

Keywords: Family Business; Growth and Development Strategy; Family Ownership; State Ownership; Expansion; Food and Beverage Industry; China

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

testimonies in court documents, sources that were not yet available for earlier books on Enron. In addition, he interviewed former Enron executives and acquired internal Enron documents, which extended and deepened his research.... View Details

Keywords: by Martha Lagace; Energy; Utilities

March 2012
Case

Angry Birds

By: Sunil Gupta and Dharmishta Rood

Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details

Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland