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- Faculty Publications (61)
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- All HBS Web (315)
- Faculty Publications (61)
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
as Facebook and MySpace (and in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If... View Details
Keywords: by Staff
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
rules to try to influence behavior. Doing so, however, requires firms to understand and abide by the community ethos. Kost: Could you tell me about a case in which a company used the expertise and feedback of a user community to gain... View Details
Keywords: by Danielle Kost
- 13 Jan 2015
- First Look
First Look: January 13
brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising... View Details
Keywords: Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
advance, and they even create the original information in a large percentage of the situations. Often, the press is way out there before the SEC," explains Miller. His wide-ranging survey of press outlets found no evidence to support the common criticism that... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
report their own violations. In this study, we examine how regulatory enforcement activities influence organizations' decisions to self-police. We created a comprehensive dataset for the "Audit Policy," a United States... View Details
Keywords: Martha Lagace
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
the mid-1920s, Bruce Barton produced The Man Nobody Knows, comparing Jesus to a sales and advertising man. In the middle of the Great Depression, Dale Carnegie, a former Armour salesman, wrote the bestseller How to Win Friends and View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique... View Details
Keywords: by Sean Silverthorne
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Soule Publication:New York: McGraw Hill, 2009 Abstract This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding... View Details
Keywords: Martha Lagace
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
other words, according to our readers, our level of patience depends—on the nature of the task; on whether we are focused completely on just one task; on personal circumstances such as anxiety, fatigue, or available time; and on our knowledge of what is possible and... View Details
Keywords: by James Heskett
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form of power, but where the... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
set in 1972, involves a Pakistani professor, a CIA spy, an American businessman, and India’s secret development of an atomic bomb. Related events include the KGB’s influence on Prime Minister Indira Gandhi’s government and Pakistan’s plan... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
value network created around a given business shapes the role that suppliers and customers play in influencing the value captured from commercialization of an innovation. The parties in the value network can benefit from coordination if... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
soar. While all this is happening, Facebook's marketing influence will accelerate dramatically, providing a growing revenue stream for the company. When Facebook first started it was no more than a mechanism to attract eyeballs for... View Details
Keywords: by Mikolaj Piskorski
- Web
Drone Policy | About
advertising purposes for HBS, Harvard University, or other organizations are not permitted over HBS property. HBS requires recreational UAS operators to request approval from HBS Operations prior to flight. A request can be submitted by... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
- 17 May 2016
- First Look
May 17, 2016
extraordinary 1613 Short Treatise on the Causes That Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail and that he died there soon afterwards. However, the influence of this work represents a... View Details
Keywords: Sean Silverthorne
- 01 Dec 2007
- News
A View from the Top
chairman of Synthes, a $2.3 billion global medical device company that focuses on surgical implants and tools for fixing broken bones. “My greatest achievement has been to influence young people in a positive and constructive way through... View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence manufacturers...." The proper role of... View Details
Keywords: by James Heskett