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- Faculty Publications (60)
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- All HBS Web (315)
- Faculty Publications (60)
- 01 Dec 2007
- News
A View from the Top
chairman of Synthes, a $2.3 billion global medical device company that focuses on surgical implants and tools for fixing broken bones. “My greatest achievement has been to influence young people in a positive and constructive way through... View Details
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Publication:Review of Marketing... View Details
Keywords: Sean Silverthorne
- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
watched a lot of television and read popular magazines. I was influenced by the media, which regularly celebrated "winners." Just as they are today, the winners were usually described as those who had made a lot of money and... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
as Facebook and MySpace (and in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If... View Details
Keywords: by Staff
- 28 Oct 2014
- First Look
First Look: October 28
school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others... View Details
Keywords: Carmen Nobel
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
the world are trying to reinvent themselves for digital success. Indeed, few strategic problems are as hard as those confronting newspapers—declining print revenues, even greater declines in advertising revenue (mostly due to the loss of... View Details
- 13 Jan 2015
- First Look
First Look: January 13
brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising... View Details
Keywords: Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
advance, and they even create the original information in a large percentage of the situations. Often, the press is way out there before the SEC," explains Miller. His wide-ranging survey of press outlets found no evidence to support the common criticism that... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
we wanted to give consumers and citizens a deeper understanding of the marketing system, what it means for democratic society, and their power to influence it." Sean Silverthorne: In general, how does good marketing reinforce... View Details
Keywords: by Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
short time ago is that there is now no room for error. You need real businesses, real revenue, real profits, and real cash flows." Yoffie asked the panelists to consider three questions: Since click-through rates on Internet ads have been almost non-existent, is... View Details
Keywords: by Jim Aisner
- 15 May 2007
- First Look
First Look: May 15, 2007
of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301093 HDFC (B) Harvard Business... View Details
Keywords: Martha Lagace
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
of the factors that drive success in an industry that attracts 65 percent of MBA graduates from leading business schools — many of whom eventually leave to run organizations of their own. With revenues approaching a trillion dollars, professional service firms wield... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
set in 1972, involves a Pakistani professor, a CIA spy, an American businessman, and India’s secret development of an atomic bomb. Related events include the KGB’s influence on Prime Minister Indira Gandhi’s government and Pakistan’s plan... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
value network created around a given business shapes the role that suppliers and customers play in influencing the value captured from commercialization of an innovation. The parties in the value network can benefit from coordination if... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace
- Web
Drone Policy | About
advertising purposes for HBS, Harvard University, or other organizations are not permitted over HBS property. HBS requires recreational UAS operators to request approval from HBS Operations prior to flight. A request can be submitted by... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique... View Details
Keywords: by Sean Silverthorne
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney