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      • September 1999
      • Case

      Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

      By: Stefan H. Thomke and Andrew Robertson
      Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
      Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
      • April 1999
      • Case

      Steve Perlman and WebTV (A)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.
      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
      • November 1998 (Revised February 1999)
      • Case

      Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet

      By: Lynda M. Applegate, Ramiro Montealegre, Dusya Vera and Karen Barone
      The Guayaquil Stock Exchange developed a Web site to provide information about the market in Ecuador. Though the system provided some dynamic information for potential investors and allowed for some transactions to occur via the Internet, it had not at the time of the... View Details
      Keywords: Stocks; Foreign Direct Investment; Emerging Markets; Internet; Technology Industry; Ecuador
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      Applegate, Lynda M., Ramiro Montealegre, Dusya Vera, and Karen Barone. "Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet." Harvard Business School Case 399-070, November 1998. (Revised February 1999.)
      • June 1998 (Revised August 2001)
      • Case

      Wells Fargo Online Financial Services (A)

      By: Robert S. Kaplan and Nicole Tempest
      Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details
      Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Banking Industry
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      Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
      • May 1998
      • Background Note

      Pharma Giants,The: Ready for the 21st Century?

      By: Robert H. Hayes and Perry Fagan
      Presents the changing competitive dynamics in the global pharmaceutical industry and possible implications for large drug companies. View Details
      Keywords: Transformation; Globalized Firms and Management; Competition; Pharmaceutical Industry
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      Hayes, Robert H., and Perry Fagan. "Pharma Giants,The: Ready for the 21st Century?" Harvard Business School Background Note 698-070, May 1998.
      • April 1998 (Revised July 2005)
      • Case

      Acquisition of Consolidated Rail Corporation (A), The

      By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
      On October 15, 1996, Virginia-based CSX and Pennsylvania-based Consolidated Rail (Conrail), the first and third largest railroads in the eastern United States, announced their intent to merge in a friendly deal worth $8.3 billion. This deal was part of an industry-wide... View Details
      Keywords: Valuation; Mergers and Acquisitions; Decisions; Contracts; Rail Industry; United States
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      Esty, Benjamin C., Lori A. Flees, and Mathew M Millett. "Acquisition of Consolidated Rail Corporation (A), The." Harvard Business School Case 298-006, April 1998. (Revised July 2005.)
      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
      • 1997
      • Chapter

      On the Dynamics of Forecasting in Technologically Complex Environments: The Unexpectedly Long Old Age of Optical Lithography

      By: Rebecca M. Henderson
      Keywords: History; Information Technology; Situation or Environment; Complexity; Forecasting and Prediction; Technology Industry
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      Henderson, Rebecca M. "On the Dynamics of Forecasting in Technologically Complex Environments: The Unexpectedly Long Old Age of Optical Lithography." In Technological Innovation: Oversights and Foresights, edited by Raghu Garud, Praveen Rattan Nayyar, and Zur Baruch Shapira. New York: Cambridge University Press, 1997.
      • October 1997 (Revised April 2002)
      • Case

      Planned Parenthood Federation of America (A)

      By: V. Kasturi Rangan and Elaine V. Backman
      Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
      Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States
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      Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001, October 1997. (Revised April 2002.)
      • 1996
      • Working Paper

      How Strategic Networks Get Built: The Dynamics of Alliance Formation in the Global Automobile Industry

      By: Nitin Nohria and Carlos Garcia-Pont
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      Nohria, Nitin, and Carlos Garcia-Pont. "How Strategic Networks Get Built: The Dynamics of Alliance Formation in the Global Automobile Industry." Harvard Business School Working Paper, No. 96-052, April 1996.
      • January 1996 (Revised September 2001)
      • Teaching Note

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function Series TN

      By: F. Warren McFarlan
      Teaching Note for (9-193-144), (9-193-145), and (9-193-178). View Details
      Keywords: Job Cuts and Outsourcing; Information Technology; Technology Industry
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      McFarlan, F. Warren. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function Series TN." Harvard Business School Teaching Note 196-048, January 1996. (Revised September 2001.)
      • June 1993
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)

      By: F. Warren McFarlan and Katherine N. Seger
      Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details
      Keywords: Restructuring; Transition; Job Cuts and Outsourcing; Contracts; Agreements and Arrangements; Business Strategy; Information Technology
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      McFarlan, F. Warren, and Katherine N. Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)." Harvard Business School Case 193-178, June 1993.
      • April 1993 (Revised May 1994)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

      By: F. Warren McFarlan and Katherine Seger
      Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
      Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Computer Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (C)

      By: F. Warren McFarlan and Katherine Seger
      Outlines the full architecture of an outsourcing agreement and allows the class to discuss what should and should not be in such agreements. View Details
      Keywords: Job Cuts and Outsourcing; Agreements and Arrangements; Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (C)." Harvard Business School Case 193-146, April 1993. (Revised December 2001.)
      • March 1992 (Revised June 1993)
      • Case

      Lada do Brasil

      By: James E. Austin and Helen Shapiro
      In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details
      Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
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      Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
      • March 1992
      • Case

      Amgen, Inc.: Planning the Unplannable

      By: Nitin Nohria
      By the early 1990s, Amgen--a pharmaceutical company started little over a decade ago as Applied Molecular Genetics--was within range of becoming a billion-dollar company. With two extremely successful biotechnology drugs on the market, Amgen stood as the largest and... View Details
      Keywords: Growth and Development Strategy; Strategic Planning; Success; Risk and Uncertainty; Pharmaceutical Industry
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      Nohria, Nitin. "Amgen, Inc.: Planning the Unplannable." Harvard Business School Case 492-052, March 1992.
      • February 1992 (Revised March 1993)
      • Case

      Intel Corp.--1992

      By: Kenneth A. Froot
      Intel Corp., the world's dominant designer and manufacturer of microprocessors (the "brains" of the personal computer), has accumulated a large amount of cash (net of debt). Furthermore, it expects to continue to accumulate cash at an unprecedented rate. Has the... View Details
      Keywords: Dividends; Financial Management; Competition; Multinational Firms and Management; Cash; Technological Innovation; Capital Structure; Investment Return; Equity; Financial Strategy; Corporate Finance; Semiconductor Industry; United States
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      Froot, Kenneth A. "Intel Corp.--1992." Harvard Business School Case 292-106, February 1992. (Revised March 1993.)
      • December 1988
      • Article

      Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis

      By: Dennis Yao
      This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details
      Keywords: Transportation; Pollutants; Standards; Governance Controls; Technological Innovation; Research and Development; Mathematical Methods
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      Yao, Dennis. "Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis." Journal of Environmental Economics and Management 15 (December 1988): 419–438. (Harvard users click here for full text.)
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