Publications

Find at Harvard

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

2013
Chapter

Who Chooses Board Members?

By: Ali Akyol and Lauren Cohen

We exploit a recent regulation passed by the US Securities and Exchange Commission (SEC) to explore the nomination of board members to US publicly traded firms. In particular, we focus on firms’ use of executive search firms versus allowing internal members (often... View Details

Keywords: Boards; Boards Of Directors; Executive Search Firms; Governance; SEC Regulation; Governing and Advisory Boards; Management Succession; Executive Compensation

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

the temptation just not to bother protecting people's privacy. But I would hope that the virtuous marketer would resist that temptation." To read more: For detailed accounts of research by Leslie John, Alessandro Acquisti, and George... View Details

Keywords: by Carmen Nobel

November–December 2013
Article

The Dynamic Effects of Bundling as a Product Strategy

By: Timothy Derdenger and Vineet Kumar

Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details

Keywords: Product Strategy; Bundling; Complementary Goods; Marketing; Strategy; Video Game Industry

Find at Harvard

17 Feb 2016
Blog Post

Through The Eyes of The Patient: A Recap of The 13th Annual Health Care Conference

Pharmaceutical/Biotech. Topics discussed in these sessions ranged from proving patient engagement and clinical efficacy in digital health technologies, to the impact of View Details

Keywords: Health Care

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

07 Oct 2024
News

On the Move: Nikos Bartzoulianos (MBA 2008)

After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details

08 Apr 2015
HBS Seminar

Susan Athey, Stanford Graduate School of Business

20 Mar 2019
News

Reimagining Capitalism in a World on Fire

the front page of newspapers everywhere. We are past the 11th hour and, according to the latest Intergovernmental Panel on Climate Change Special Report, the impacts are worse... View Details

Keywords: Allison Webster; Transit and Ground Passenger Transportation; Transportation

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details

Keywords: by Staff; Energy; Utilities

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

01 Jun 2017
News

Drawing on the Crowd for Innovative Problem-Solving

Long before HBS professor Karim R. Lakhani used crowdsourcing to develop pioneering research on the science of innovation, his experiences working at General Electric and the Boston Consulting Group piqued... View Details

March 2018
Article

Scraped Data and Sticky Prices

By: Alberto Cavallo

I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price stickiness statistics. Relative to previous results, I find that online prices have longer durations, with fewer price changes close to... View Details

Keywords: Online Data; Scraped Data; Sticky Prices; Scanner Data; Consumer Price Index; Price; Data and Data Sets

Find at Harvard

19 Apr 2010
Research & Ideas

The History of Beauty

production of lipstick to be a wartime necessity, such was its impact on morale. Q: What does this book tell us about the impact View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

Summing Up There's no need to rethink important economic constructs just because of the growth of the Long Tail phenomenon and its impact on... View Details

Keywords: by James Heskett

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

entrepreneurs to make Japan a more visible, global player in finding solutions to fight climate change. Girish Nadkarni (MBA 1988) President, TotalEnergies Ventures A Cri de Coeur BIO Whether it is because of COP 26 or whether it is... View Details

October 2007 (Revised February 2008)
Background Note

Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share

By: Carliss Y. Baldwin

When discussing the pros and cons of an acquisition, practitioners often talk about the impact of the deal on the buyer's earnings-per-share (eps). An acquisition is said to be "accretive" if the buyer's eps goes up post-deal; it is "dilutive" if the buyer's eps goes... View Details

Keywords: Business Earnings; Mergers and Acquisitions; Private Equity; Negotiation Deal

December 2003 (Revised April 2004)
Case

Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution

Examines the emergence of technologies for delivering video content to consumer homes via direct digital distribution and investigates the strategic options facing video rental giant Blockbuster Inc. as it tries to respond to the new technological substitutes. Examines... View Details

Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Motion Pictures and Video Industry

May 2010 (Revised May 2011)
Case

Kent Thiry: "Mayor" of DaVita

By: William W. George and Natalie Kindred

Kent Thiry, CEO of dialysis provider DaVita, is considering how to integrate employees from recently acquired Gambro Healthcare without damaging DaVita's robust, unconventional internal culture. When Thiry joined DaVita in 1999, breaking an important promise to his... View Details

Keywords: Mergers and Acquisitions; Experience and Expertise; Employee Relationship Management; Leadership Style; Organizational Change and Adaptation; Organizational Culture; Personal Development and Career; Integration; Health Industry