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- Faculty Publications (19)
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- All HBS Web (275)
- Faculty Publications (19)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
place for the brand in the emerging counterculture, developing a "slacker allegory." Holt also described the transformation of American ideology in the early '90s. The country idolized extraordinary athletes like Michael Jordan and the new entrepreneurial... View Details
Keywords: by Martha Lagace
- 01 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very... View Details
- 01 Sep 2006
- News
Private Sector and Public Interest Meet at Global Leadership Forum
the unique juncture at which the United States now finds itself, with many speakers urging their audience to get involved in the issues of the day. The event also featured some twenty sessions led by HBS faculty on a variety of subjects... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
forthcoming American Economic Review Innovation, Reallocation and Growth By: Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr Abstract—We build a model of firm-level innovation, productivity growth, and reallocation View Details
Keywords: Dina Gerdeman
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to watch. Meanwhile, the eye tracker detected where participants... View Details
- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
non-stereotypical characteristic. Thus, our evidence points to an important role for beliefs in explaining gender discrimination. We also document evidence for in-group preferences that contribute to the gender discrimination observed. Finally, our design allows us to... View Details
Keywords: Dina Gerdeman
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
prices in the evening, it was able to increase evening sales by 40% and double store traffic. We have also found that consumers are more price sensitive when using text-based home-shopping systems that display lists of brands and prices than when using graphical... View Details
- Profile
Jeremy Andrus
huge amount of unglamorous business activities behind the scenes that is critical to Skullcandy’s survival. Let’s talk about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
Kamala Harris was part of an administration that passed the largest climate combat bill in history, and Governor Tim Walz led Minnesota to declare a goal of zero carbon emissions by 2040. The other side features candidates who want to... View Details
Keywords: by Rachel Layne
- 08 Dec 2015
- First Look
December 8, 2015
countries. The book draws on literatures and archives that have previously only been available in Spanish, while the concluding chapter makes use of Harvard Business School's new project known as “Creating Emerging Markets,” which View Details
Keywords: Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing... View Details
Keywords: Martha Lagace
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an opportunity to test three questions... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which,... View Details
Keywords: Martha Lagace
- Web
Instagram Takeover Policy | About
discussed with the HBS Social Team and agreed upon prior to the Stories Takeover time period. ___ Share images or videos of inappropriate, un-safe, or illegal behavior. ___ Post personal information about yourself, or others, that could... View Details
- Web
1.19 Immersive Field Courses (IFC) | MBA
students, faculty, and Program Managers often take pictures or recordings featuring elements of the immersion and submit images to the Global Experience Office. Unless a student clearly specifies to the... View Details
- 01 Sep 2009
- First Look
First Look: September 1
Building on previous research, we argue that verifiability and conservatism, while detracting from accounting's role in equity valuation, are critical features of GAAP under efficient contracting. We recognize the advantage of using fair... View Details
Keywords: Martha Lagace
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Illustrated by Julie Kwon Little, Brown Books for Young Readers This children’s book by Cherie Fu is a pitch-perfect rhyming text about messiness that any child and parent can relate to, featuring a unique Chinese-American,... View Details
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
Images courtesy of Breakwater Chicago How was the idea for Breakwater Chicago born? "I came up with the idea for Breakwater Chicago after my business school internship at The Venetian in Las Vegas. I observed that Chicago had not yet... View Details
Keywords: Arts, Entertainment
- Web
1.18 Field Global Capstone | MBA
pictures or recordings featuring elements of the immersion and submit images to the Global Experience Office. Unless a student clearly specifies to the photographer/videographer that they do not want their... View Details