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  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Dreamliner (as a differentiating ingredient for early adopter airlines). GE and Microsoft are hybrid brands with some direct-to-consumer sales that have helped to build the reputations of what are primarily B2B firms. But these... View Details
Keywords: by John Quelch; Consumer Products
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

years, I've been looking at innovations, trying to understand why and when seemingly promising innovations succeed or fail in the marketplace. Basically, I find that successful innovations tend to minimize the behavior change they demand of consumers. The View Details
Keywords: by Poping Lin; Consumer Products
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

office. They don’t want to fight with their employees and risk losing people. They will end up being remote or hybrid as a consequence of that tension but, again, that is often not a strategic decision in terms of what is best for the... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • 23 Sep 2014
  • First Look

First Look: September 23

  Publications September 2014 Research in Organizational Behavior The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations By: Ebrahim, Alnoor, Julie Battilana, and Johanna Mair Abstract—We... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

Sentencing Guidelines as revised in 2010. Outlines key issues in program design and implementation and provides an overview of relevant research. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/312111-PDF-ENG The Hybrid Vehicle... View Details
Keywords: Carmen Nobel
  • 01 Jul 2014
  • First Look

First Look: July 1

Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the Night," a hybrid performance that combines food, opera, circus arts, and dance. While "The Queen of the Night" is the latest in a... View Details
Keywords: Carmen Nobel
  • 19 Jun 2012
  • First Look

First Look: June 19

between two broad, general varieties of state capitalism: one through majority control of publicly traded companies (e.g., state-controlled SOEs) and a hybrid form that relies on minority investments in companies by development banks,... View Details
Keywords: Sean Silverthorne
  • 17 Dec 2001
  • Research & Ideas

Enterprising Women

Lewis (HBS MBA '92), took the Internet retailer of office supplies from 25 to 400 employees and $50 million to $500 million in revenues. Being an "intrapreneur" within a larger corporation—with a larger corporation's deep pockets—offered a nice View Details
Keywords: by Julia Hanna
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

mobility barriers have become essential components of conflict policies. Second, a family of hybrid conflict policies has evolved that feature elements of the "split account" system long practiced in Japan. "What surprised me," Silk says,... View Details
Keywords: by Michael Blanding; Advertising
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

away, we're going to end up with a very different world, where we will have more hybrid organizations in terms of people working in the same space or not. Hopefully this book provides a blueprint for how people can successfully... View Details
Keywords: by Michael Blanding
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

during the holiday season. Other retailers, such as Zara, have enabled their stores to track and use store inventory to fulfill online orders and ship them to customers from stores. Hybrid models, such as curbside pickup, in which... View Details
Keywords: by Danielle Kost; Retail
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

platforms, and hybrid platforms. We suggest that the world is moving towards more and more hybrids, and we identify the key steps in building a successful platform. 3) Failure is more likely than winner-take-all: mispricing, mistrust,... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2012
  • Op-Ed

Once a Castle, Home is Now a Debtors’ Prison

We have created a housing hybrid in America, refashioning the single-family home into a mini debtors' prison. Almost 11 million dot the landscape. In Las Vegas and Phoenix, over 50 percent of homeowners live in one. “Understandably, most... View Details
Keywords: by Nicolas P. Retsinas; Financial Services; Construction; Real Estate
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing By: Battilana, Julie Abstract— While in recent decades the social and business sectors have evolved... View Details
Keywords: Dina Gerdeman
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

business. The problem is that the success they might have in growing new businesses is uncertain, whereas the decline of the traditional business is inevitable. To succeed in becoming a hybrid company, business leaders must pay attention... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 12 Apr 2016
  • First Look

April 12, 2016

users. A strong product and a loyal customer base will attract third parties to your platform. 2. Apply a hybrid business model. Instead of operating with a "product mindset" or a "platform mindset" alone, combine the... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

who have already worked at consulting companies and I-banks arrive with the attitude of been there, done that, let's try something new." Creating Social Value For participants in the social venture track, the "something new" focuses on creating social value through a... View Details
Keywords: by Julia Hanna; Education
  • 06 Feb 2012
  • Research & Ideas

Kodak: A Parable of American Competitiveness

production, leveraging their capabilities first in portable audio products, like the Walkman, then in camcorders, notebook computers, and mobile phones—and most recently in hybrid and electric vehicles. "In an electric car, the... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 03 Dec 2015
  • Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details
Keywords: by Joseph Lassiter; Energy
  • 09 Aug 2006
  • Research & Ideas

Career Advancement Without Experience

between their past experience and future capabilities." Adopting a hybrid job title to identify oneself—"director-screenwriter," for example—can also help establish authority in more than one area. Discounting. Accepting... View Details
Keywords: by Julia Hanna; Motion Pictures & Video; Technology
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