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Show Results For
- All HBS Web
(4,806)
- People (18)
- News (1,515)
- Research (2,420)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,569)
- 22 Jun 2010
- News
Obama's Tarnished Brand
- Research Summary
Branding in Digital and Social Media
By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details
- 29 Apr 2013
- News
Nicolas Retsinas Diagnoses the Recovering U.S. Housing Market
- April 2000 (Revised November 2000)
- Case
Computer Power Group: Designing Brand Architecture
Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details
Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia
Fournier, Susan M., and Andrea Carol Wojnicki. "Computer Power Group: Designing Brand Architecture." Harvard Business School Case 500-060, April 2000. (Revised November 2000.)
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium... View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales... View Details
Keywords: Susan Young
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the... View Details
Keywords: by Carmen Nobel
- 25 Feb 2011
- News
Building America's Most Innovative Brands
- 19 May 2011
- News
Brand Oprah Has Some Marketing Lessons
- 01 Sep 2008
- News
The Levitt Brand
LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a minute more or less — a slight... View Details
- 01 Sep 2003
- News
The Levitt Brand
international renown with the landmark article ‘Marketing Myopia.’” That Harvard Business Review article (published again in a 1975 HBR “classic” version) posed the famous question that has been pondered by generations of students and... View Details
- December 2010 (Revised June 2011)
- Case
Back to the Future: Redeveloping Unilever House
By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris
Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details
Keywords: Organizational Culture; Leasing; Sales; Restructuring; Leading Change; Financing and Loans; Decisions; Business Headquarters; Design; Projects; London
Kohn, A. Eugene, Arthur I Segel, and Andrew Pierson Terris. "Back to the Future: Redeveloping Unilever House." Harvard Business School Case 211-038, December 2010. (Revised June 2011.)
- 05 Oct 2010
- News
In Charge of a Beloved Brand
- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
- 18 Jul 2023
- News
The Rising Value of Brand Valuation
- August 2016
- Teaching Note
Mahindra Lifespace Developers' Venture into Affordable Housing
By: Joseph B. Fuller and Monica Baraldi
Mahindra Lifespace Developers Limited (MLDL) was the infrastructure and real estate arm of the Mahindra Group, an Indian conglomerate with revenues of $16.5 billion in 2014. Employing 400 experts in land acquisition, design, project management, sales and marketing, and... View Details
Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India
- January 2009 (Revised March 2012)
- Case
Spain: Can the House Resist the Storm?
By: Diego A. Comin
On September 16, 2008, President Rodriguez Zapatero recognized the severity of Spain's macroeconomic situation and clearly pointed to the culprit in front of the Spanish Congress: "Let nobody doubt it; there is already a wide consensus about the origin of the crisis:... View Details
Comin, Diego A. "Spain: Can the House Resist the Storm?" Harvard Business School Case 709-021, January 2009. (Revised March 2012.)
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- August 2020
- Case
This Old House of Worship: St. Anthony Shrine (A)
By: Ryan Raffaelli
This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community.... View Details
Keywords: Leadership And Change Management; Turnarounds; Non-profit Management; Leadership; Change Management; Nonprofit Organizations; Management; Religion; Mission and Purpose; Transformation; Organizational Culture; United States
Raffaelli, Ryan. "This Old House of Worship: St. Anthony Shrine (A)." Harvard Business School Multimedia/Video Case 421-701, August 2020.
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies View Details