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  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

consumer believes." Along with Michael Norton, professor of marketing, Avery explores those extremes in a recent HBS teaching note, Learning from Extreme Consumers. The researchers developed the concept as part of the Field Immersion... View Details
Keywords: by Michael Blanding
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

but I Want to Watch the Comedy Now: Intrapersonal Conflict and Myopia in Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between... View Details
Keywords: Martha Lagace
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

information as well. For example, Yelp could include other publicly available information about restaurants." Expanding on this research, Luca is working with HBS Assistant Professor Benjamin Edelman to put a framework around... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 27 Oct 2009
  • First Look

First Look: October 27

online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing. Purchase this case:... View Details
Keywords: Martha Lagace
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do decisions made for tomorrow or two days in the future differ from... View Details
Keywords: Martha Lagace
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between how people anticipate preferences and their subsequent preferences. We examine the film rental and... View Details
Keywords: Martha Lagace
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content View Details
Keywords: Dina Gerdeman
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

intelligent as well.” The research, published in the paper It Doesn’t Hurt to Ask: Question-Asking Increases Liking, examined data from online chats and face-to-face speed dating conversations. In addition to Brooks, the coauthors were... View Details
Keywords: by Rachel Layne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

most attractive terms? Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809031 Note on the Global Wind Industry Harvard Business School Note 709-005 This note provides background information on the global wind industry and is meant to... View Details
Keywords: Martha Lagace
  • 11 Sep 2012
  • First Look

First Look: September 11

scale infrastructure issues on a global level. A related case, "Water Shortage and Property Investing in Mexico City," HBS No. 210-085, contains more real estate finance and less water infrastructure finance material than this... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

  Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

personal rapid transport, or PRT for short, has been percolating since the mid-1950s and is finally gaining ground, according to HBS professor Benjamin G. Edelman. Business and communities small and large are increasingly aware of PRT as... View Details
Keywords: by Martha Lagace; Transportation
  • 23 Mar 2010
  • First Look

First Look: March 23

Developing Software through Crowdsourcing Karim R. Lakhani, David A. Garvin, and Eric LonsteinHarvard Business School Case 610-032 TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments,... View Details
Keywords: Martha Lagace
  • 29 Sep 2009
  • First Look

First Look: September 29

Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
  • 22 Apr 2002
  • Research & Ideas

Does Spirituality Drive Success?

in the Boston-Cambridge area, but was financing over 50 percent of AIDS housing, Glassman said. In addition to outreach and socially responsible investing, the bank offers online donation functionality to any nonprofit that is a bank... View Details
Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

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