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  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

road half the time, grew in number as the size of the average American household declined. The new economy has made it even easier for consumers to get rid of their stuff. These huge houses had to be filled with more stuff, good news for the home-appliance and... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

(A) A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the... View Details
Keywords: Dina Gerdeman
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

music, just like grocery shoppers buying organic milk or fair trade coffee." This lesson applies across all businesses. "We think this is only true for artists and entertainers, but it's true for making tennis shoes and semiconductors,... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 12 Apr 2004
  • Research & Ideas

What Great American Leaders Teach Us

the war ended, Phillips was well positioned to meet the pent-up needs of consumers. His counterpart, Clarence Saunders, who founded Piggly Wiggly, was a consummate Mold-Breaker. He fundamentally revolutionized grocery shopping by... View Details
Keywords: by Sean Silverthorne
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

pressed pleats? Krasnow worked at General Foods for two years, developing fast-food products for the home kitchen. Then he joined the Jewel Companies, a food retailer, first bagging groceries at a Star Market in Cambridge, and later... View Details
Keywords: by John S. Rosenberg
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

of a category, that starts to create trouble. Amazon already has a significant percentage of almost every category except groceries and hardware. If ecommerce gets to 10, 15, or 20 percent of a category, your business is in real, serious... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
  • 28 Oct 2014
  • First Look

First Look: October 28

examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly stated goal of growing from 351 to 1,000 domestic stores by... View Details
Keywords: Carmen Nobel
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

to develop Alfred’s routes and respond to customer requests in conjunction with other service providers, for example grocery delivery services, in what the founders describe as their "B2B2C" business model. Alfred won the... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

taking to Staples.com and Merck-Medco. Why didn't they embrace Webvan, Kozmo.com, and grocery deliverers such as Homeruns to the same extent? A: There's a simple answer. It's the idea that there's a direct migration path from direct mail... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 31 May 2017
  • Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

climate-controlled vaults. How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat... View Details
Keywords: by Sean Silverthorne; Food & Beverage
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and... View Details
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

customer will buy his or her next car from them, and at that, a second purchase could well be years away. While many firms are clearly bent on getting big fast, some competitors are adopting a get-it-right-first strategy instead. One such company, Streamline.com, a... View Details
Keywords: by Peter Jacobs
  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

of the common contracts people sign with themselves each year. If you have resolved to eat healthier, try ordering your groceries a week in advance of delivery. Internet delivery services make it all too easy to give into food cravings... View Details
Keywords: by Carmen Nobel
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

Business scholars increasingly hinge their hypotheses on sociological and psychological studies, seeking a true handle on what motivates executives, employees, consumers, and policymakers. For instance, the following studies suggest several simple weight-loss tips. TIP... View Details
Keywords: by Carmen Nobel
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same customers make when... View Details
Keywords: Martha Lagace
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

expensive brands, and only when inflation surged, not before or after,” the researchers write. Why? Cavallo and Kryvtsov find evidence of an increase in the relative demand for cheaper products, as consumers shifted their spending from high to low-priced varieties in... View Details
Keywords: by Ana Elena Azpúrua
  • 19 Feb 2018
  • Sharpening Your Skills

Amazoned: Is Any Industry Safe?

Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

example of a non-high-tech company we study is H.E. Butt Grocery Company. This is a large, very successful privately held chain in southern Texas that has used technology to combat some of the threats of its competitors, including... View Details
Keywords: by Staff
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