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  • 21 Sep 2015
  • News

Rockin’ for a Cause

weddings, where we can make anywhere from $2,000 to $15,000 a night for the schools.” “One time we even played for shares of Google stock,” Scheel recounts. “That was a pretty good gig.” (Published September 2015) View Details
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

joke among CMOs: Where’s the best place to bury a body? Answer: The second page of Amazon or Google results. Nobody goes there.) It’s also a high-maintenance approach for a small venture because it requires ongoing knowledge of the... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 11 Sep 2018
  • News

Bringing Government Up to Code

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Minnie Ingersoll (MBA 2002) worked at Google for more than 11 years, and she would usually take the bus to get there. And every day, on her walk to the bus... View Details
  • 01 Jun 2024
  • News

Decoding the Promise and Perils of Generative AI

2023, Google and Bing both launched their own versions of a chatbot for search. The AI boom was underway—and so was the AI research boom. Many predict that GenAI will change the face of business as dramatically as the rise of the internet... View Details
Keywords: April White
  • 05 Mar 2025
  • News

Uncertain Terms

sometimes good enough even if its predictions are highly inaccurate. Nearly all the ads that Google and Facebook serve me haven’t the slightest relationship to what I’m interested in, yet compared to the alternative of blind advertising,... View Details
  • 01 Dec 2014
  • News

Making Big Data Fashionable

styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide everything from the product mix to... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Jun 2014
  • News

Ask the Expert: Braving an Insecure New World

always outpace static compliance requirements, so trying to meet them amounts to a misallocation of resources, often costly and with little promise of better security. The ever-increasing data gathered by Internet giants such as Google... View Details
Keywords: cybersecurity; Information
  • 01 Sep 2010
  • News

Five Honored for Missions Accomplished

capacity she helped lead the MBA Silicon Valley Immersion Experience Program. As a newspaper industry analyst at DLJ early in your career, did you anticipate the industry’s decline? I put a “sell” on newspapers in 1988 when I saw threats to classifieds. That only got... View Details
Keywords: awards; Finance; Funds, Trusts, and Other Financial Vehicles; Finance; Space Research and Technology; Government; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Dec 2017
  • News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it... View Details
Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy
  • 01 Sep 2008
  • News

Balanced Equation

homepage is Google News, which scans 3,400 news sources for key topics that I follow. I also get online and print versions of the major newspapers. What talent do you wish you had? Humor. What are you most proud of? In business, finding... View Details
Keywords: James Aisner;Deborah Blagg;Julia Hanna;Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2017
  • News

Life in Lockdown

a kitten dangling from a tree limb. One visit to Google kills that idea; there are already dozens of companies catering to premenstrual women. What about a service that can make a visit to an urgent care clinic more efficient and draw... View Details
Keywords: Jennifer Myers; photography by Chris Churchill
  • 13 May 2014
  • News

Inside Africa

Google made her “a very attractive offer” for the domain name and she had to decide whether to take the money and move on. Instead, she put together a website herself over the course of a weekend and watched as the traffic grew and grew.... View Details
Keywords: Constantine von Hoffman
  • 06 Dec 2018
  • News

Source Code

surroundings, and learning as we go. That’s biological intelligence. But artificial intelligence—at least the way that it’s currently constructed—doesn’t work this way. Let’s use Google as an example. HEAR MORE Listen to Donna Dubinsky... View Details
Keywords: Dan Morrell; illustrations by Daniel Hertzberg
  • 01 Dec 2014
  • News

Instilling Production with Principles

clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes... View Details
Keywords: April White; fashion; Manufacturing
  • 01 Mar 2018
  • News

Case Study: On the Record

sell 100 vinyl records a month or have their songs stream on Spotify 1.5 million times,” says Kelleher, who led music app partnerships at Google Play before founding Austin-based record manufacturer Gold Rush Vinyl. The company grew out... View Details
Keywords: April White
  • 01 Jun 2011
  • News

The Best-Laid Plans

today, or even eighteen months ago,” says Tal Riesenfeld (MBA 2008), vice president of business development. Between his first and second years at HBS, Riesenfeld worked for Google in California, where he met a number of Silicon Valley... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 28 May 2019
  • News

Alumni and Faculty Books for June 2019

practices, and bad actors can undermine even the most successful platforms. The book concludes with an exploration of platform battles of the future, including voice wars (Alexa vs. Hey Google vs. Siri), ridesharing and autonomous car... View Details
  • 19 Aug 2024
  • News

Quantum Leap

only is he trying to make this breakthrough technology accessible, but he’s also competing against the likes of IBM and Google for market share. The story, “Quantum Leap” appears in our June issue and is written by contributor Alexander... View Details
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

a few big hospitals or financial services firms. Think of it as a private LinkedIn group or a Google circle. “Another analogue is a weather map,” says Bonaparte. “We’re allowing you to get ahead of the pattern.” Sharing is also common... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • 01 Sep 2014
  • News

Feedback

BULLETIN EXPANDS DIGITAL OFFERINGS Following on the heels of the June debut of our iPad edition, the Bulletin is now available for download in the Google Play and Kindle Fire newsstands. Smartphone users have new options, too: The... View Details
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