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  • September 2005 (Revised September 2006)
  • Case

ICICI's Global Expansion

By: Tarun Khanna and Ramana Nanda
Follows the decision by ICICI (one of India's largest banks) to expand internationally in June 2001. View Details
Keywords: Emerging Markets; Global Strategy; Banks and Banking; Banking Industry; India
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Khanna, Tarun, and Ramana Nanda. "ICICI's Global Expansion." Harvard Business School Case 706-426, September 2005. (Revised September 2006.)
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

global standard. This was historically contingent on the unique circumstances prevailing at that time, but once the standard was in place, the marketing and branding strategies of firms helped to make it... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical
  • 03 Oct 2005
  • What Do You Think?

What’s the Future of Globally Organized Labor?

single, typically developed economies. The question is whether the concept of cooperation and individual sacrifice for the common good will work in a global labor market populated by large multinational... View Details
Keywords: by James Heskett
  • August 2023
  • Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
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Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
  • January 1995 (Revised October 1995)
  • Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight
Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
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Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
  • Research Summary

Globalization & Corporate Transformation in India

By: Nitin Nohria
Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details
  • April 2002
  • Background Note

Local Institutions and Global Strategy

By: Tarun Khanna
Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
  • Fast Answer

Global Climate Change

Selected resources for the course Global Climate Change. For further assistance contact, infoservices@hbs.edu   View Details
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

instability in Latin America and Russia give fodder to the global skeptics. Why do you advocate a more historically measured view of globalization? A: Accounts of the cross-border integration of markets have... View Details
Keywords: by Martha Lagace
  • 1986
  • Book

Competition in Global Industries

By: Michael E. Porter
Keywords: Competition; Globalized Markets and Industries
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Porter, Michael E., ed. Competition in Global Industries. Boston: Harvard Business School Press, 1986.
  • 2004
  • Chapter

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon
Keywords: Globalized Markets and Industries; Retail Industry
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Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.
  • February 2008 (Revised September 2008)
  • Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details
Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry
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Bower, Joseph L. "Indesit Company: Does Global Matter?" Harvard Business School Case 308-071, February 2008. (Revised September 2008.)
  • October 2003 (Revised December 2020)
  • Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron
Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
  • June 2015
  • Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia
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Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015.
  • December 2006 (Revised September 2007)
  • Case

Ponsse: From Finland to Global

By: David E. Bell and Mary L. Shelman
Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Growth and Development Strategy; Performance Capacity; Expansion; Forest Products Industry; Forestry Industry; Russia; Finland; United States; Brazil
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Bell, David E., and Mary L. Shelman. "Ponsse: From Finland to Global." Harvard Business School Case 507-002, December 2006. (Revised September 2007.)
  • April 2005 (Revised February 2006)
  • Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
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Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
  • November 2014
  • Article

The Global Agglomeration of Multinational Firms

By: Laura Alfaro and Maggie Xiaoyang Chen
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
Keywords: Agglomeration; Agglomeration Economies; Multinational Firms and Management; Manufacturing Industry
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Alfaro, Laura, and Maggie Xiaoyang Chen. "The Global Agglomeration of Multinational Firms." Journal of International Economics 94, no. 2 (November 2014): 263–276. (Revised April 2014. Also NBER Working Paper Series, No. 15576. See Harvard Business School Working Paper, No. 10-043 for longer version.)
  • May 2013 (Revised October 2014)
  • Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop
Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details
Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Pharmaceutical Industry; Health Industry; Switzerland
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George, William W., Krishna G. Palepu, and Carin-Isabel Knoop. "Novartis: Leading a Global Enterprise." Harvard Business School Case 413-096, May 2013. (Revised October 2014.)
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