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  • 05 Sep 2007
  • Working Paper Summaries

Global Currency Hedging

Keywords: by John Y. Campbell, Karine Serfaty-de Medeiros & Luis M. Viceira; Financial Services
  • August 1983
  • Article

Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)

By: Hirotaka Takeuchi and Michael E. Porter
Keywords: Marketing; Management; Strategy
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Takeuchi, Hirotaka, and Michael E. Porter. "Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (August 1983).
  • 2014
  • Book

Empire of Cotton: A Global History

By: Sven Beckert
The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism. Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins... View Details
Keywords: Economic Systems; Plant-Based Agribusiness; Globalized Markets and Industries; Society; Manufacturing Industry; Agriculture and Agribusiness Industry
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Beckert, Sven. Empire of Cotton: A Global History. New York: Alfred A. Knopf, 2014.
  • Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
  • September 2005 (Revised November 2006)
  • Case

AmorePacific: From Local to Global Beauty

By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron
Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details
Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea
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Ghemawat, Pankaj, Carin-Isabel Knoop, and David Kiron. "AmorePacific: From Local to Global Beauty." Harvard Business School Case 706-411, September 2005. (Revised November 2006.)
  • 2010
  • Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
  • December 2006 (Revised September 2007)
  • Case

Ponsse: From Finland to Global

By: David E. Bell and Mary L. Shelman
Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Growth and Development Strategy; Performance Capacity; Expansion; Forest Products Industry; Forestry Industry; Russia; Finland; United States; Brazil
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Bell, David E., and Mary L. Shelman. "Ponsse: From Finland to Global." Harvard Business School Case 507-002, December 2006. (Revised September 2007.)
  • September 2005 (Revised September 2006)
  • Case

ICICI's Global Expansion

By: Tarun Khanna and Ramana Nanda
Follows the decision by ICICI (one of India's largest banks) to expand internationally in June 2001. View Details
Keywords: Emerging Markets; Global Strategy; Banks and Banking; Banking Industry; India
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Khanna, Tarun, and Ramana Nanda. "ICICI's Global Expansion." Harvard Business School Case 706-426, September 2005. (Revised September 2006.)
  • Research Summary

Financial Markets and Corporate Governance

By: Dwight B. Crane
Corporate scandals beginning in the late 1990s focused renewed attention on corporate governance, but significant cracks in the governance system also contributed to recent problems. Deregulation and growth of financial markets, as well as changes in the competitive... View Details
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • June 2011 (Revised May 2012)
  • Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
  • Spring 2017
  • Article

Globalizing Latin American Beauty

By: Geoffrey Jones
This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details
Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America
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Jones, Geoffrey. "Globalizing Latin American Beauty." ReVista: Harvard Review of Latin America 16, no. 3 (Spring 2017): 10–14.
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

global standard. This was historically contingent on the unique circumstances prevailing at that time, but once the standard was in place, the marketing and branding strategies of firms helped to make it... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

this market at the bottom of the economic pyramid (BOP) must look beyond just selling products—they must find ways to create social and economic value, according to the editors of a new volume, Business Solutions for the View Details
Keywords: by Sean Silverthorne
  • 1993
  • Chapter

The Global Manager

By: R. M. Kanter
Keywords: Globalized Markets and Industries; Managerial Roles
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Kanter, R. M. "The Global Manager." In The Portable MBA in Management, edited by A. R. Cohen. New York: John Wiley & Sons, 1993.
  • 21 Oct 2011
  • Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim
  • April 2002
  • Background Note

Local Institutions and Global Strategy

By: Tarun Khanna
Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
  • July 2016
  • Article

The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms

By: Francois Brochet, Patricia L. Naranjo and Gwen Yu
We examine how language barriers affect the capital market reaction to information disclosures. Using transcripts from the English-language conference calls of non-U.S. firms, we find that the calls of firms in countries with greater language barriers are more likely... View Details
Keywords: Voluntary Disclosure; Capital Market Consequences; Non-plain English; Spoken Communication; Complexity; Capital Markets; Cross-Cultural and Cross-Border Issues
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Brochet, Francois, Patricia L. Naranjo, and Gwen Yu. "The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms." Accounting Review 91, no. 4 (July 2016): 1023–1049.
  • Fast Answer

Global Climate Change

Selected resources for the course Global Climate Change. For further assistance contact, infoservices@hbs.edu   View Details

    Global Portfolio Diversification for Long-Horizon Investors

    We show that the secular upward shift in short-run cross-country correlations of stock and bond returns does not necessarily imply a decline in the benefits of global portfolio diversification for long-horizon investors. We show that this increase in correlations has... View Details
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