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  • November 1992 (Revised November 1992)
  • Teaching Note

IBM: Assistant General Manager of Marketing TN

By: Frank V. Cespedes
Keywords: Marketing; Information Technology Industry
Related
  • November 2018 (Revised April 2019)
  • Case

Nike: Changing the Sneakers Game

By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details
Keywords: Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile and Wireless Technology; Strategy; Marketing Strategy; Innovation and Invention; Management; Sports; Entertainment; Digital Strategy; Apparel and Accessories Industry
Related
  • December 2023
  • Article

When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments

By: Christian Kaps, Simone Marinesi and Serguei Netessine
Globally, 1.5 billion people live off the grid, their only access to electricity often limited to operationally-expensive fossil fuel generators. Solar power has risen as a sustainable and less costly option, but its generation is variable during the day and... View Details
Keywords: Energy; Renewable Energy
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  • 2013
  • Case

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
Keywords: Disease Management; Health; Health Care and Treatment; Education; Information Technology; Insurance; Entrepreneurship; Leadership; Information Technology Industry; Information Technology Industry; United States
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  • Web

Technology & Innovation - Faculty & Research

Read Now Purchase Related De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31. Trade and Industrial Policy in Supply... View Details

    A New Analysis of Differential Privacy’s Generalization Guarantees

    We give a new proof of the “transfer theorem” underlying adaptive data analysis: that any mechanism for answering adaptively chosen statistical queries that is differentially private and sample-accurate is also accurate out-of-sample. Our new proof is elementary and... View Details
    • 02 May 2005
    • What Do You Think?

    Where is Consumer Generated Marketing Taking Us?

    This brings us full cycle to some of our original questions about consumer generated marketing. Is it really something "new under the sun"? Is it, for marketers, a disruptive technology in its own... View Details
    Keywords: by James Heskett
    • 17 Apr 2012
    • Working Paper Summaries

    Technology Choice and Capacity Portfolios Under Emissions Regulation

    Keywords: by David Drake, Paul R. Kleindorfer & Luk N. Van Wassenhove
    • 10 Jan 2024
    • Research & Ideas

    Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

    payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not alone. These new point-of-sale... View Details
    Keywords: by Anna Lamb, Harvard Gazette
    • Article

    Management Practices, Relational Contracts and the Decline of General Motors

    By: Susan Helper and Rebecca Henderson
    General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the U.S. market fell from 62.6% to 19.8%, and in 2009 the firm went bankrupt. In this paper we argue that the conventional... View Details
    Keywords: Organizational Design; Management Practices and Processes; Insolvency and Bankruptcy; Manufacturing Industry; Auto Industry; United States
    Related
    • April 2016
    • Teaching Note

    IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

    By: Rosabeth Moss Kanter and Kelsi Stine-Rowe
    Teaching Note for HBS Case No. 316-130. This Teaching Note accompanies the third case in a 3-case series on P-TECH and the Reinvention of High School. The case focuses on the development and early diffusion of organizational innovation—how to create pilot projects for... View Details
    Keywords: IBM; P-TECH; Stanley Litow; Robin Wilner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Technology Industry; New York (state, US); New York (city, NY)
    Related
    • September 2013 (Revised June 2017)
    • Supplement

    IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

    By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
    IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details
    Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho
    Related
    • 2019
    • Working Paper

    Migrant Inventors and the Technological Advantage of Nations

    We investigate the relationship between the presence of migrant inventors and the dynamics of innovation in the migrants’ receiving countries. We find that countries are 25% to 50% more likely to gain advantage in patenting in certain technologies given a twofold... View Details
    Keywords: Innovation; Migration; Patent; Immigration; Innovation and Invention; Patents; Information Technology; Knowledge Dissemination
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    • December 2018
    • Teaching Note

    Autonomous Vehicles: The Rubber Hits the Road…but When?

    By: William Kerr and James Palano
    The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about... View Details
    Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Management; Decision Making; AI and Machine Learning; Technology Industry; Technology Industry
    Related
    • April 2020 (Revised June 2025)
    • Teaching Note

    HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

    By: Jill Avery and Thomas Steenburgh
    Teaching Note for HBS No. 518-067 and HBS No. 524-088.

    There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI... View Details
    Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America
    Related
    • March 2025 (Revised May 2025)
    • Case

    Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders

    By: Suraj Srinivasan
    On May 1, 2024, Xfund Managing Partners Patrick Chung and Brandon Farwell, hosted a high-stakes venture pitch session designed to select one startup for a minimum $100,000 investment. This “Xperiment Stake” competition, dedicated to startups in the Generative AI... View Details
    Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Business Startups; Competition; Technology Industry; United States
    Related
    • 2014
    • Working Paper

    Management Practices, Relational Contracts and the Decline of General Motors

    By: Susan Helper and Rebecca Henderson
    General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the US market fell from 62.6 to 19.8 percent, and in 2009 the firm went bankrupt. In this paper we argue that the conventional... View Details
    Keywords: Organizational Change and Adaptation; Management Practices and Processes; Organizational Structure; Decision Making; Insolvency and Bankruptcy; Manufacturing Industry; Auto Industry
    Related
    • January 2025
    • Case

    Ontra: Embracing GenAI in the Legal Technology Industry

    By: Christopher Stanton and George Gonzalez
    Ontra built a network of legal professionals to enable financial institutions to outsource contract negotiations. The rise of generative AI inspired the company to build software solutions to streamline its processes through automation. Now company leadership must... View Details
    Keywords: Transformation; AI and Machine Learning; Applications and Software; Organizational Change and Adaptation; Organizational Culture; Business Strategy; Technology Industry; Technology Industry; United States
    Related
    • 13 Apr 2023
    • News

    How Generative AI Could Disrupt Creative Work

    • 20 Aug 2020
    • Book

    From the Plow to the Pill: How Technology Shapes Our Lives

    For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
    Keywords: by Dina Gerdeman