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  • 2015
  • Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Management Practices and Processes; Advertising
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Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services." Harvard Business School Working Paper, No. 15-093, June 2015.
  • 2017
  • Working Paper

Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain

By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
Keywords: Helping; Rhythm; Prosocial Behavior; External Team Leadership; Social Construction; Time; Qualitative Methods; Field Research; Groups and Teams; Projects; Behavior; Social and Collaborative Networks
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Fisher, Colin M., Julianna Pillemer, and Teresa M. Amabile. "Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain." Harvard Business School Working Paper, No. 18-035, October 2017.
  • Article

Highways and Spatial Location within Cities: Evidence from India

By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr
We investigate the impact of the Golden Quadrilateral (GQ) highway project on the spatial organization and efficiency of manufacturing activity. The GQ project upgraded the quality and width of 3,633 miles of road in India. We use a difference-in-difference estimation... View Details
Keywords: Infrastructure; Transportation; India
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Ghani, Ejaz, Arti Grover Goswami, and William R. Kerr. "Highways and Spatial Location within Cities: Evidence from India." World Bank Economic Review 30, Suppl. 1 (March 2017): S97–S108.
  • Article

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Operations; Advertising; Advertising Industry
Citation
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Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services." International Journal of Marketing Studies 8, no. 1 (February 2016).
  • December 2015
  • Case

Negotiating the Path of Abraham, 2015 Progress and Challenges

By: James K. Sebenius
The Abraham Path board reviews the last five years and seeks to frame and act on its major strategic, negotiating, and operational challenges going forward. The Abraham Path Initiative seeks to revitalize a route of Middle East cultural tourism following Abraham's path... View Details
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Sebenius, James K. "Negotiating the Path of Abraham, 2015 Progress and Challenges." Harvard Business School Case 916-027, December 2015.
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

product planning strategy? No matter how radical a new product is, it will always be perceived initially in terms of some frame of reference.— Gerald Zaltman A: The insights offered by methods that probe the unconscious mind are relevant... View Details
Keywords: by Manda Mahoney
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

organizations are already organized around product categories or customer categories," Christensen says, "and therefore people only see opportunities within this little frame that they've stuck you in. So you have to think inside of a... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • Spring 2016
  • Article

Net Neutrality: A Fast Lane to Understanding the Tradeoffs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti
The last decade has seen a strident public debate about the principle of "net neutrality." The economic literature has focused on two definitions of net neutrality. The most basic definition of net neutrality is to prohibit payments from content providers to internet... View Details
Keywords: Internet and the Web; Policy
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Greenstein, Shane, Martin Peitz, and Tommaso Valletti. "Net Neutrality: A Fast Lane to Understanding the Tradeoffs." Journal of Economic Perspectives 30, no. 2 (Spring 2016): 127–150.
  • Research Summary

Current Research

Professor Chung models the effect of incentive compensation to study its impact on the sales force. Using data from a Fortune 500 company, he has developed a dynamic structural model of sales force response to a bonus-based compensation plan and examined how various... View Details

  • April 2012
  • Article

Coming Through When It Matters Most

By: Heidi K. Gardner
All teams would like to think they do their best work when the stakes are highest-when the company's future or their own rests on the outcome of their projects. But too often something else happens. In extensive studies of teams at professional service firms, I have... View Details
Keywords: Groups and Teams; Projects; Performance Expectations; Failure; Risk and Uncertainty; Safety; Experience and Expertise; Knowledge Sharing
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Gardner, Heidi K. "Coming Through When It Matters Most." Harvard Business Review 90, no. 4 (April 2012).
  • January 2024
  • Technical Note

The ICARUS Principles: What It Takes to Tackle the World

By: Debora L. Spar and Julia M. Comeau
Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details
Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms
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Spar, Debora L., and Julia M. Comeau. "The ICARUS Principles: What It Takes to Tackle the World." Harvard Business School Technical Note 324-055, January 2024.
  • June 2020 (Revised May 2022)
  • Case

Vanguard Retail Operations (A)

By: Willy C. Shih and Antonio Moreno
The first two cases in this series are set in the financial services industry, and explore whether it is better for back-office workers to be generalists who provide the flexibility of being able to handle the complete range of transactions that the company faces or... View Details
Keywords: Pooling; Generalist Model; Specialist Model; Operations; Service Operations; Management; Job Design and Levels; Financial Services Industry; United States
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Shih, Willy C., and Antonio Moreno. "Vanguard Retail Operations (A)." Harvard Business School Case 620-104, June 2020. (Revised May 2022.)
  • 2012
  • Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt
Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details
Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States
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Hiatt, Shon R. "Strategic responses to collective activism in the U.S. biomass sector." 2012.
  • 25 Jun 2014
  • Working Paper Summaries

Does ‘Could’ Lead to Good? Toward a Theory of Moral Insight

Keywords: by Ting Zhang, Francesca Gino & Joshua D. Margolis
  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

month’s column What’s Enough to Make Us Happy? Don McLagan, MBA 1967, framed the subject for us with the first poem posted in 24 years as a response to one of my columns. It began with: “Somewhere between empty and excess, between meager... View Details
Keywords: by James Heskett
  • 17 Feb 2012
  • Working Paper Summaries

Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression

Keywords: by Dan Cable, Francesca Gino & Brad Staats
  • 06 May 2010
  • Working Paper Summaries

Introductory Reading For Being a Leader and The Effective Exercise of Leadership: An Ontological Model

Keywords: by Werner Erhard, Michael C. Jensen, Steve Zaffron & Kari L. Granger; Education
  • March 2020
  • Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
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Avery, Jill, and Anat Keinan. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Teaching Note 520-092, March 2020.
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