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  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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  • Fast Answer

Commodities Research: data and reports

face="Helvetica Neue, Helvetica, Arial, sans-serif"> and information on the worldwide supply of, demand for, and flow of minerals and materials essential to the U.S.... View Details
  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

news content creation business. Creating high-quality news content is an expensive endeavor and one that doesn’t scale that easily. These companies are platforms that can aggregate consumer demand and sell advertising against that. It’s... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

years, I believe I have a clear sense of the state of corporate governance in the United States and in much of Western Europe. Not surprisingly, my crystal ball for predicting future developments and demands on boards cannot be so clear.... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1999
  • News

New Releases

can respond appropriately to demand, lean inventories, and the rapid replenishment of stock. "The old way was to gear planning and production decisions to forecasts and guesses made months in advance of a selling season," write Hammond... View Details
  • 22 May 2007
  • First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
  • July – August 2008
  • Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
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  • June 2000 (Revised March 2002)
  • Teaching Note

Iridium LLC TN

By: Benjamin C. Esty
Teaching Note for (9-200-039). View Details
Keywords: Financing and Loans; Risk and Uncertainty; Information Technology; Insolvency and Bankruptcy; Financial Strategy; Performance; Valuation; Forecasting and Prediction; Demand and Consumers; Communications Industry
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  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

"lean," capacity-constrained firms. As demand varies, the industry switches between symmetric and asymmetric phases, generating predictions for firm size and costs across the business cycle. Surprisingly, increasing available... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2021
  • Blog Post

Trends in Consumer Products

ahead of the previous year! During the pandemic, 5.7 million new homes bought the Betty Crocker brand, which was the highest penetration growth across all General Mills brands. That kind of consumer demand required radical action. We... View Details
  • October 2001 (Revised March 2002)
  • Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

system with periodic review, constant leadtimes, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series requires tracking forecast errors... View Details
Keywords: Martha Lagace
  • 01 Dec 2020
  • What Do You Think?

How Can We Get Companies to Invest More in Low-Wage Workers?

assess how technology, such as robots and artificial intelligence, impacts work and workers. One conclusion was that technology would change the nature of work, but still leave us with more demand for workers than supply. Inequality in... View Details
Keywords: by James Heskett
  • 20 Dec 2011
  • First Look

First Look: December 20

The Wall Street Journal. We find no evidence that compensation is related to earnings forecast accuracy. But consistent with prior studies, we find analyst turnover to be related to forecast accuracy,... View Details
Keywords: Carmen Nobel
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

When working professionals were shifting to home offices a year ago as COVID-19 was spreading, comedians and pundits predicted that people would no longer need bras and pants that aren’t stretchy. Instead customers would make room for pajamas and athleisure wear. Only... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 01 Sep 2011
  • News

Whale Wars

or collisions amid high seas, gale-force winds, and icebergs. But life demands a balance, and I needed to give and to grow. As a businessperson, I also shuddered at the thought of protesters taking matters into their own hands. But I knew... View Details
Keywords: Marybeth I. Thoren; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • Web

HBS - Financials | From the Chief Financial Officer

$224 FY 22 174 FY 21 81 FY 20 146 FY 19 222 Total revenues for fiscal 2023 increased 11 percent year over year to more than $1 billion. This growth exceeded our forecast by 2 percent, primarily driven by Executive Education, the endowment... View Details
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and... View Details
Keywords: by Kim Girard; Banking
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

contribute to understanding the contingent effects of policy on organizations and the rise of large corporations in the twentieth century. Download the paper: http://www.hbs.edu/research/pdf/09-025.pdf Over-reaction to Demand Changes Due... View Details
Keywords: Sean Silverthorne