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  • July 2002
  • Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

contribute to understanding the contingent effects of policy on organizations and the rise of large corporations in the twentieth century. Download the paper: http://www.hbs.edu/research/pdf/09-025.pdf Over-reaction to Demand Changes Due... View Details
Keywords: Sean Silverthorne
  • 20 Apr 2021
  • Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

and healthy, and ensuring we didn’t close down. After a dizzying first few weeks of response and adaptation, we took a breath and reached out to McKinsey & Company to help us forecast demand . We needed... View Details
  • 21 Mar 2024
  • Blog Post

IFC India: Renewable Energy - CleanMax

India is continuing to deploy new fossil fuel power generation, largely because of (a) the tremendous energy demand forecasts of the country and (b) inadequacies in grid infrastructure and energy storage.... View Details
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Abstract We examine the effect of mandatory International Financial Reporting Standards (IFRS) adoption on firms' information environment. We find that after mandatory IFRS adoption, consensus forecast errors decrease for firms that... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

Publication:Journal of Finance (forthcoming) Abstract We show that characteristics of stock issuers can be used to forecast important common factors in stocks' returns such as those associated with book-to-market, size, and industry.... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

news content creation business. Creating high-quality news content is an expensive endeavor and one that doesn’t scale that easily. These companies are platforms that can aggregate consumer demand and sell advertising against that. It’s... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016 View Details
Keywords: Martha Lagace
  • July – August 2008
  • Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
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  • June 2000 (Revised March 2002)
  • Teaching Note

Iridium LLC TN

By: Benjamin C. Esty
Teaching Note for (9-200-039). View Details
Keywords: Financing and Loans; Risk and Uncertainty; Information Technology; Insolvency and Bankruptcy; Financial Strategy; Performance; Valuation; Forecasting and Prediction; Demand and Consumers; Communications Industry
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  • 27 May 2014
  • First Look

First Look: May 27

forecasts of holding period returns strongly predict the cross section of future returns up to three years ahead. We document a highly significant predictive pooled regression slope for future quarterly returns of 0.86, whereas the... View Details
Keywords: Sean Silverthorne
  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

system with periodic review, constant leadtimes, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series requires tracking forecast errors... View Details
Keywords: Martha Lagace
  • 01 Apr 2002
  • News

Pamela Thomas Graham

to satisfy a greater overall demand for coverage focusing on the intersection of political and economic issues. That shift is reflected in Capital Report and other new programming launched in February, which also includes more live,... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Dec 2020
  • What Do You Think?

How Can We Get Companies to Invest More in Low-Wage Workers?

assess how technology, such as robots and artificial intelligence, impacts work and workers. One conclusion was that technology would change the nature of work, but still leave us with more demand for workers than supply. Inequality in... View Details
Keywords: by James Heskett
  • 20 Dec 2011
  • First Look

First Look: December 20

The Wall Street Journal. We find no evidence that compensation is related to earnings forecast accuracy. But consistent with prior studies, we find analyst turnover to be related to forecast accuracy,... View Details
Keywords: Carmen Nobel
  • 20 Aug 2013
  • First Look

First Look: August 20

too volatile given the mean reversion in earnings. We show that high current ship earnings are associated with high secondhand ship prices and heightened industry investment in fleet capacity but forecast low future returns. We propose... View Details
Keywords: Anna Secino
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

years, I believe I have a clear sense of the state of corporate governance in the United States and in much of Western Europe. Not surprisingly, my crystal ball for predicting future developments and demands on boards cannot be so clear.... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

When working professionals were shifting to home offices a year ago as COVID-19 was spreading, comedians and pundits predicted that people would no longer need bras and pants that aren’t stretchy. Instead customers would make room for pajamas and athleisure wear. Only... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail