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  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services... View Details
Keywords: Martha Lagace
  • October 2014 (Revised August 2018)
  • Case

Caesars Entertainment

By: Janice H. Hammond and Aldo Sesia
This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details
Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Las Vegas
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  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

use the service but are now discussing whether they should segment the market and focus on a particular type of client. They also wonder whether Augmedix’s current pricing appropriately reflects the value their View Details
Keywords: Sean Silverthorne
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re... View Details
Keywords: by Sean Silverthorne
  • January 2013 (Revised October 2013)
  • Case

Chef Davide Oldani and Ristorante D'O

By: Gary Pisano, Alessandro Di Fiore, Elena Corsi and Elisa Farri
This case examines the unique business model of Ristorante D'O, a high end gourmand restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this... View Details
Keywords: Business Model; Expansion; Creativity; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; Milan
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  • 30 Mar 2010
  • First Look

First Look: March 30

drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix is only effective with the 60% of the... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2023
  • What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

of General Motors because of her skills at turning around a large organization. My colleague Regina Herzlinger, the Nancy R. McPherson Professor of Business Administration at Harvard Business School, knowing that I was preparing materials for a course in View Details
Keywords: Re: James L. Heskett
  • 29 Aug 2017
  • First Look

First Look at New Research and Ideas, August 29

highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do? You can persuade them—through public View Details
Keywords: by Martha Lagace
  • 11 Mar 2008
  • Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage
  • 2023
  • Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details
Keywords: Corporate Responsibility; Business Ecuation; Socially Responsible Investing; Business Education; Ethics; Leadership; Business History; Philanthropy and Charitable Giving; Religion; Social Enterprise; Social Issues; Wealth and Poverty; Corporate Social Responsibility and Impact; Mission and Purpose; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; United Kingdom; Germany; United States; Japan; India; Latin America
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  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

to break up illustrious companies like Standard Oil and AT&T to reduce their market power and thereby encourage competition. While not successful in similar efforts to prosecute IBM and Microsoft, the Government’s action may well have encouraged IBM’s decision to... View Details
Keywords: by James Heskett; Web Services; Web Services
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

telegraph varied commodity by commodity and the bulk of communications continued by sea post until the early twentieth century. London had a unique role as the international service centre for the emergent global economy, providing... View Details
Keywords: by Geoffrey Jones
  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

participants a description about a consumer named Matthew who shopped at either an upscale grocery store or instead used grocery-delivery service Peapod. Though Whole Foods was perceived as more of a luxury... View Details
Keywords: by Michael Blanding
  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 17 Dec 2013
  • First Look

First Look: December 17

unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details
Keywords: Carmen Nobel
  • 31 Oct 2011
  • Research & Ideas

The Most Powerful Workplace Motivator

little we found in terms of the economic reasons for doing this," Larkin says. "By far, the biggest predictor of this behavior was fear of being socially inferior to one's peers." (Those tempted to boost a paper's usage stats should note that SSRN's terms of View Details
Keywords: by Carmen Nobel
  • 01 Jul 2015
  • Research & Ideas

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

wheels of cheese. MGT's warehouses sport state-of-the-art climate controls and a staff of trained inspectors. (The case notes that MGT also offers a profitable warehousing service for non-collateral cheese aging.) During the maturation... View Details
Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage
  • 05 Nov 2021
  • Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

stability. He put his lessons into practice and poured effort into communicating Lawson’s purpose to employees through training programs. When a massive earthquake and tsunami hit Japan in 2011, Niinami prioritized getting food and... View Details
Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Financial Services

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