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  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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  • June 2011 (Revised August 2011)
  • Case

Colgate-Palmolive: Staying Ahead in Oral Care

By: Rebecca M. Henderson and Ryan Johnson
In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details
Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry
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  • 25 Mar 2020
  • News

Data-centric business: Inside the artificial intelligence factory

  • 31 Mar 2022
  • Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

Those features, they assert, help them learn best practices from their multitude of engagements, ensure the confidentiality of specific information, and apply cutting-edge knowledge to assignments. Network economies. Across various... View Details
Keywords: by Ashish Nanda
  • 2008
  • Working Paper

Collaborative Architectures for Innovation

By: Gary P. Pisano and Roberto Verganti
Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the... View Details
Keywords: Competency and Skills; Governance Controls; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Social and Collaborative Networks
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  • Research Summary

Distributed Innovation in Open Systems—The Role of Modularity

By: Carliss Y. Baldwin
Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details

    Brian L. Trelstad

     

    Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details

    Keywords: education industry; health care; service industry; emerging market private equity; private equity (other); venture capital industry
    • 25 Jun 2009
    • Working Paper Summaries

    Why Do Countries Adopt International Financial Reporting Standards?

    Keywords: by Karthik Ramanna & Ewa Sletten; Accounting
    • 31 Aug 2007
    • Working Paper Summaries

    Innovation through Global Collaboration: A New Source of Competitive Advantage

    Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher
    • 22 Mar 2024
    • Research & Ideas

    Open Source Software: The $9 Trillion Resource Companies Take for Granted

    figure. Without open source software and their ubiquitous code-creation networks, firms would pay an estimated 3.5 times more to build the software and platforms that run their businesses, or roughly $8.8 trillion, say Harvard Business... View Details
    Keywords: by Rachel Layne; Computer; Information Technology; Technology
    • 01 Dec 2021
    • News

    The Debate Over Whether Omicron Will Make Inflation Worse

    • Research Summary

    Platform Competition

    Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details

    • January 2009
    • Article

    Bank Debt and Corporate Governance

    By: Victoria Ivashina, Vinay Nair, Anthony Saunders, Nadia Massoud and Roger Stover
    In this paper, we investigate the disciplining role of banks and bank debt in the market for corporate control. We find that relationship bank lending intensity and bank client network have positive effects on the probability of a borrowing firm becoming a target. This... View Details
    Keywords: Corporate Governance; Borrowing and Debt; Banks and Banking; Business and Stakeholder Relations; Governance Controls; Managerial Roles
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    • October 2023 (Revised March 2024)
    • Case

    Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

    By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
    Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
    Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
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      Frank Nagle

      Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

      • 01 Aug 2022
      • What Do You Think?

      Does Religious Belief Affect Organizational Performance?

      performance data, and then performing field studies of a subsample of the firms identified to explain why some organizations with strong cultures had good and some had poor performance. "The team found that View Details
      Keywords: Re: James L. Heskett
      • January 1990 (Revised September 1994)
      • Case

      Cray Research, Inc.: Preparing for the 1990s

      By: Francis Aguilar
      Describes the major changes Cray Research faced from 1985 (the time of the original case) to 1990. The dramatic decision to divide the company into two separate firms sets the stage for an analysis of the major strategic and organizational challenges facing senior... View Details
      Keywords: Policy; Management Systems; Change Management; Technology Adoption; Business Units; Organizational Structure; Business Strategy; Management Teams; Growth and Development Strategy; Information Technology
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      • April 2020 (Revised June 2020)
      • Case

      Oriental Land Co., Ltd.—Tokyo Disney Resort

      By: Ramon Casadesus-Masanell and Akiko Kanno
      This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
      Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
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        How the Internet Became Commercial

        In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

        • January 1990 (Revised June 1995)
        • Case

        Colliers International Property Consultants

        By: Nitin Nohria
        Describes the origins, organizational structure, management practices, and use of information technology (IT) in Colliers, a real estate network. Colliers provides local firms with a way to maintain local autonomy while gaining national and international coverage.... View Details
        Keywords: Property; Organizational Structure; Information Technology; Management Practices and Processes; Partners and Partnerships; Business Model; Mission and Purpose; Business Growth and Maturation; Conflict and Resolution; Quality; Real Estate Industry
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