Film Entertainment - Publications - Faculty & Research

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

searching for valuable information that is relevant to them. They also want to be entertained, and the 'hard sell' that turns them off can be at the level of simply presenting the brand's logo for more than a few seconds." Mystery ads try to View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation

01 Sep 2013
News

The New Rules of E-Commerce

thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key... View Details

Keywords: Re: Multiple Faculty

03 Sep 2018
News

Moving Pictures

harder to discern. Singer knows he’s been fortunate. But he’s also taken his knocks and filed away some tough lessons, including his first film to be produced. The 2013 Toronto International Film Festival... View Details

Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment

13 Nov 2020
News

Expanding Summer Fellowships to Support Students

and entertainment had to broaden their searches.” To support students facing this uncertainty, the flexible resources of the HBS Fund enabled the School to triple funding for its Summer Fellowship Program and open it up to graduating as... View Details

25 Oct 2024
Blog Post

Harvard Business School Announces Latest RISE Fellows

and college students to share the stories of marginalized communities across campuses. “While at HBS, I look forward to hosting film screenings and collaborating with my peers to ensure that the future of the View Details

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

01 Sep 2003
News

Jeff Baron

executive to New York playwright has had a number of surprises. He left the corporate world after successful stints with Coca-Cola and American Express to help take care of his ill father and never went back. Turning to his creative side, he began writing for View Details

Keywords: Susan Young; Arts, Entertainment; Arts, Entertainment

01 Jun 2010
News

Sail Away

events, such as Rio de Janeiro during carnaval, Sydney on New Year’s Eve, and Cannes during its film festival. “The beauty behind this product is that it is a global product,” said David Robb (MBA ’93), chairman of Utopia Residences. The... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

of Fujifilm, a company approaching its 75th anniversary. In Fujifilm: A Second Foundation, a case coauthored with HBS associate professor Giovanni Gavetti and Yaichi Aoshima of Hitotsubashi University, Tripsas presents the instructive dilemma faced by Fujifilm as its... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

20 Apr 2017
Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

incredible learning experience. From projects in the technology / venture capital space, to looking into growth opportunities in emerging markets and film & TV, to working on UMG’s 5-year strategy plan, I got to touch so many parts of... View Details

Keywords: Entertainment / Media / Sports

01 Apr 2000
News

A Place in the Sun

and British Airways' 1999 Tourism for Tomorrow Award for the Pacific region. Living on Turtle Time The idea of creating a resort, however, occurred to Evanson only after Columbia Pictures requested permission to make the 1980 film The... View Details

Keywords: Julia Hanna and Garry Emmons

Web

Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office. He joined the HBS faculty in 2013 and he co-designed and teaches the courses Arts and Cultural Entrepreneurship, and Scaling Minority Businesses. McGee serves as faculty... View Details

09 Dec 2020
Blog Post

How to Create a Psychologically Safe Workplace

of psychological safety can be seen at Pixar, where candor is essential to the creative process and has helped the organization create hugely successful films and become a leader in the entertainment... View Details

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Citation

Purchase

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

School’s Hong Luo, an assistant professor in the Strategy Unit, studies entrepreneurship in Hollywood. Like other entrepreneurs, screenwriters struggle with the decision of how to advance their product. Should they pitch just a story line for a View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details

Keywords: by Kim Girard; Entertainment & Recreation

10 Apr 2007
First Look

First Look: April 10, 2007

had previously successfully developed the landmark Xintiandi retail and entertainment district in Shanghai. Lo must decide if the opportunity is the right fit in terms of place, timing, government support, and market demand. Purchase this... View Details

Keywords: Martha Lagace

16 Aug 2016
First Look

August 16, 2016

of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture... View Details

Keywords: Sean Silverthorne

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

Publications