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(577)
- News (239)
- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
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- 19 Jan 2011
- First Look
First Look: Jan. 18
retention Pincus faced the choice between deepening commitment to Facebook or developing its own distribution channels. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710464-PDF-ENG CME Group Forest Reinhardt and James... View Details
Keywords: Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data centers, but closely guards its... View Details
Keywords: by Michael Blanding
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive... View Details
Keywords: Carmen Nobel
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
to project the number of new users eSig will acquire in Q1 2016 and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44784 Cases & Course Materials Harvard Business School Case 413-068 OrganJet and GuardianWings No abstract available. Purchase this case: http://hbr.org/search/413068-PDF-ENG Harvard Business School Case 513-060... View Details
Keywords: Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
2016 announcement ramified differently. Days later, then-presidential candidate Donald Trump referenced the relocation in a Facebook post. Soon, Carrier’s plan became a touchtone to Trump’s anti-globalization and anti-free trade campaign... View Details
Keywords: Sean Silverthorne
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