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- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
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- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
offer the same benefits. While use of social platforms has increased during the pandemic, with Facebook traffic rising by 50 percent in some countries, people don’t get a boost of oxytocin from these interactions. Seeing random photos of... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
in the near future? Purchase this case:https://hbsp.harvard.edu/product/719018-PDF-ENG Harvard Business School Case 318-145 Facebook Confronts a Crisis of Trust No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
- 11 Jan 2011
- First Look
First Look: Jan. 11
design business models to generate winner-take-all effects similar to the network externalities that high-tech companies such as Microsoft, eBay, and Facebook often create. A good business model creates virtuous cycles that, over time,... View Details
Keywords: Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
retention Pincus faced the choice between deepening commitment to Facebook or developing its own distribution channels. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710464-PDF-ENG CME Group Forest Reinhardt and James... View Details
Keywords: Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data centers, but closely guards its... View Details
Keywords: by Michael Blanding
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive... View Details
Keywords: Carmen Nobel
- 30 Jan 2018
- First Look
January 30, 2018
Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms View Details
Keywords: Sean Silverthorne
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