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- Faculty Publications (56)
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- All HBS Web (301)
- Faculty Publications (56)
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
contribute to what we call the psychology of price. You can take the very same physical price and break it up into parts, bundle it with other items, ask for payment early, or ask for payment late, and change consumers'' perceptions of... View Details
Keywords: by Manda Mahoney
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
Right, a new book by HBS research associate Gorick Ng. Educated during the grip of the COVID-19 pandemic, the class of 2021 concludes an unusual academic experience only to face an unsteady global economy. Ng’s book sets out to help these... View Details
Keywords: by Carolyn DiPaolo
- 17 Apr 2013
- Research Event
Conference Challenges Gender Conventions
and white mothers were, who either worked full-time or stayed at home. The white stay-at-home mother was seen as the most hardworking, while the black stay-at-home mother was seen as the least hardworking. Livingston then presented findings on how race affects societal... View Details
Keywords: by Maggie Starvish
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
related to the physician's overall perception of DTCA. To illustrate, physicians who viewed DTCA positively were more likely to prescribe a DTCA drug, suggest a lifestyle change, or recommend a diagnostic test. Those with negative or... View Details
Keywords: by Manda Salls
- 10 Oct 2019
- Blog Post
Coming Out at Business School
- the world’s first “Gay Davos” and proof that my queerness could be not a career-ruining burden, but a gift. The real gift, though, came a year later in an unexpected FaceTime call from my dad. I answered, glimpsing his face only briefly... View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
denial as a particular risk for large, established organizations as much as for young, entrepreneurial firms? Is denial a predictable downside to success? A: Denial is more endemic to older firms because it so often results from stubborn adherence to a once-accurate... View Details
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
better understanding of commercial realpolitik: great-power politics based on the profit motives and shared ideas of firms. Download the paper: http://www.hbs.edu/research/pdf/11-028.pdf The New Face of Chinese Industrial Policy: Making... View Details
Keywords: Sean Silverthorne
- 20 Aug 2013
- First Look
First Look: August 20
narratives and frames that influence the perception of green building; and future directions for the theory and practice of sustainable construction. The essays offer uniquely multidisciplinary insights into the transformative potential... View Details
Keywords: Anna Secino
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
As waves of globalization wash across the business world, tremendous new opportunities for financing and investment present themselves to savvy enterprises. In a new casebook, HBS professor Mihir A. Desai discusses the numerous challenges and opportunities View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
distance themselves from seekers who they learn consulted others, an effect mediated by perceptions that their own advice will be disregarded. Underlying these effects is an asymmetry between advisors’ and seekers’ beliefs about the... View Details
Keywords: Sean Silverthorne
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
War II to the post-war era, U.S. Steel public relations campaigns responded to the public’s evolving perceptions of large corporations in regard to anti-trust issues, labor activism, wartime duty, profit margins, and the free enterprise... View Details
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
Business School Press), a new book by HBS professor Dorothy Leonard and Professor Walter Swap of Tufts University. The authors not only disprove the stereotypical perception of group creativity as an oxymoron but show how the group... View Details
Keywords: by Laurie Joan Aron
- 28 May 2013
- First Look
First Look: May 28
individual differences in social dominance orientation-a preference for group-based hierarchy and inequality-interacts with perceptions of socioeconomic threat to influence the use of hypodescent in categorizing half-Black, half-White... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
a number of unintended consequences can overshadow these positive effects for the retailer. First, loyalty programs can negatively influence the consumer's price perception of retailers. This conclusion directly follows from the arguments... View Details
- 20 May 2014
- First Look
First Look: May 20
was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the shrinking differentiation opportunity provided by the boutique hotel positioning, consumers' negative View Details
Keywords: Sean Silverthorne
- 13 Oct 2003
- Research & Ideas
Negotiating Challenges for Women Leaders
are situations in which you can reposition the bargaining in a way that is not gendered. For example, if I see an opportunity for leadership, and believe that in that position of leadership I can attain additional value for those who would be working with me, then I... View Details
Keywords: by Martha Lagace
- 30 Jul 2013
- First Look
First Look: July 30
Rucker Abstract—Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape View Details
Keywords: Anna Secino
- 22 Jul 2022
- Blog Post
Climate Stories Episode #7: Turning Waste Heat to Power
face for a company in the heavy industry sector. “Times are changing. The priorities of incoming work forces and society place a high value on diversity. Yes, in heavy industries, there’s been a tendency to ‘pattern match,’ for leaders to... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
professor Bharat Anand give students an introduction to the book publishing business and the emerging landscape of e-readers before presenting them with the conundrums that face Random House CEO Markus Dohle (Dohle succeeded Olson in... View Details