Publications

Publications

Filter Results: (1,023) Arrow Down
Filter Results: (1,023) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 11 of 1,023 Results →
  • 2016
  • Article

Buying to Blunt Negative Feelings: Materialistic Escape from the Self

By: Grant Edward Donnelly, Masha Ksendzova, Ryan Howell, Kathleen Vohs and Roy F. Baumeister
We propose that escape theory, which describes how individuals seek to free themselves from aversive states of self-awareness, helps explain key patterns of materialistic people’s behavior. As predicted by escape theory, materialistic individuals may feel dissatisfied... View Details
Keywords: Materialism; Escape; Self; Negative Emotions; Self-awareness; Emotions; Consumer Behavior; Identity; Motivation and Incentives
Related
  • 24 Jul 2019
  • Blog Post

Growing the Seeds of an Early-Stage Startup

It all started with a cold LinkedIn mail to Aaron Gailmor, the founder of Brass Roots, an early-stage startup that I happened upon while tracking Expo West 2019 (World's largest natural, organic and healthy products event) with a classmate. I had no View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 01 Jan 2024
  • Blog Post

Answers to Your Top Questions about Financial Aid at HBS

At HBS, we are committed to ensuring that an MBA is both affordable and accessible to students from all backgrounds. First off, don’t worry, you do not need to apply for financial aid until after you have applied and been admitted to the MBA Program. That being said,... View Details
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 30 Jun 2009
  • First Look

First Look: June 30

short-term volatility of inflation-indexed bond returns do not invalidate the basic case for these bonds, that they provide a safe asset for long-term investors. Governments should expect inflation-indexed bonds to be a relatively cheap... View Details
Keywords: Martha Lagace
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Related
  • 27 Aug 2013
  • First Look

First Look: August 27

fraction of their wealth increases annuitization relative to a situation where annuitization is an "all or nothing" decision. Very few respondents choose declining real payout streams over flat or increasing real payout streams of equivalent View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Advisors - MBA

of AI-enabled health and longevity for all. Paul Clancy MBA, Columbia University; BS, Babson College Paul has worked in the biotech industry for the last twenty-three years and spent fourteen years in the consumer products industry. He... View Details
  • Web

Marketing - Doctoral

engage in a broad spectrum of disciplinary bases. Curriculum & Coursework Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two... View Details
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

Businesses that offer their customers the highest levels of service might like to believe that all their efforts to pamper and please will pay off with an extremely loyal following. “Customers you might expect to be the most 'stuck' are... View Details
Keywords: by Julia Hanna
  • December 2020 (Revised April 2021)
  • Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Customer Value and Value Chain; Income; Macroeconomics; Environmental Management; Environmental Sustainability; Cross-Cultural and Cross-Border Issues; Food; Health Pandemics; Crisis Management; Logistics; Corporate Social Responsibility and Impact; Strategic Planning; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; Latin America; Aruba; Guadeloupe; Martinique; Mexico; Panama; Costa Rica; Argentina; Brazil; Chile; Colombia; Ecuador; French Guiana; Peru; Uruguay; Venezuela; Puerto Rico; Trinidad and Tobago
Related
  • August 2017 (Revised July 2018)
  • Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
Related
  • Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and consumer View Details
Keywords: Health Care; Health Care
  • 17 May 2016
  • First Look

May 17, 2016

expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to... View Details
Keywords: Sean Silverthorne
  • July 2018 (Revised July 2018)
  • Teaching Note

Argentina Power—Don’t Cry for Me Argentina

By: Nori Gerardo Lietz and Sayiddah Fatima McCree
Teaching Note for HBS No. 218-041. This case concerns a complex potential energy infrastructure investment in Argentina by a global conglomerate shortly after Mauricio Macri (“Macri”) became President of Argentina in 2015. The central issues are (i) why was a country... View Details
Keywords: Argentina; Argentine Exceptionalism; Infrastructure Finance; Investing; Finance; Inflation and Deflation; Government and Politics; Energy Generation; Infrastructure; Utilities Industry; Energy Industry; Financial Services Industry; Argentina; South America
Related
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Related
  • Web

Accounting & Management - Doctoral

degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another... View Details
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a ritual and the opportunity to View Details
Keywords: Sean Silverthorne
  • Web

Placement - Doctoral

Katz , Gautam Rao , and Katherine B. Coffman Spencer Yongwook Kwon Business Economics, 2023 Placement: Brown University, Department of Economics Dissertation: Essays in Expectations and Asset Prices Advisors: Andrei Shleifer , Samuel G.... View Details
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

At the dawn of the digital music era, record labels went along with a pricing scheme devised by Apple that they are still paying for today. The idea to "unbundle" albums into separate tracks sold for 99 cents each suddenly allowed View Details
Keywords: by Sean Silverthorne; Music