Publications

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23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

Europe is seething with nationalism and racism. There are large and growing extreme right wing parties from Sweden to Greece, many of which enjoy waving Nazi flags. Fascist parties are in power in Hungary and Poland. There is a huge... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

By: John A. Quelch

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland

25 Jan 2013
News

The TIME at Davos Debate: The Rewards of Mastering Risk

January 2003 (Revised November 2003)
Case

Merloni Elettrodomestici: The New Century Begins

By: Joseph L. Bower

Merloni Elettrodomestici was founded in 1975. This case traces the evolution of the company's strategy, organization, and management as it becomes the #3 player in Europe (the #1 in Eastern Europe). Issues involve questions of geographic expansion, resource allocation,... View Details

Keywords: Management; Resource Allocation; Organizational Structure; Competitive Strategy; Expansion

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Clubs

European Club

June 2005 (Revised August 2013)
Case

Amazon.com's European Distribution Strategy

By: Janice Hammond and Claire Chiron

Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry

09 Jan 2019
News

The UK Needs a Bold Competitive Strategy to Survive Brexit

August 1990 (Revised February 1991)
Case

Whirlpool Corp.

By: Michael Y. Yoshino and Sarah D. Hall

Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details

Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe

Video

Lilian Simbaqueba

Lilian Simbaqueba, the founder of LiSim, one of Colombia’s first microfinance companies, discusses the start-up of her venture in 1996, including the challenges of transferring a credit... View Details

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

A British merchant's long-forgotten seventeenth-century book may not only fuel a radical rethinking about how modern economies developed in Europe and America, but also add historical perspective on today's hot-button issue of the proper... View Details

Keywords: by Sean Silverthorne

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details