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      Ethical MarketingRemove Ethical Marketing →

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      • September 1989 (Revised January 1991)
      • Case

      Massachusetts Lottery

      By: John A. Quelch
      Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of... View Details
      Keywords: Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts
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      Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.)
      • July 1989 (Revised December 1990)
      • Case

      CIBA-GEIGY Pharmaceuticals: Pharma International

      By: John A. Quelch
      Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
      Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria
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      Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.)
      • June 1989 (Revised May 1993)
      • Case

      Rossin Greenberg Seronick & Hill, Inc. (A)

      By: John A. Quelch
      Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details
      Keywords: Ethics; Marketing; Advertising; Advertising Industry; New England
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      Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (A)." Harvard Business School Case 589-124, June 1989. (Revised May 1993.)
      • June 1989 (Revised May 1993)
      • Supplement

      Rossin Greenberg Seronick & Hill, Inc. (B)

      By: John A. Quelch
      Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
      Keywords: Ethics; Marketing Communications; Advertising; Crisis Management; Advertising Industry
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      Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
      • June 1989 (Revised May 1993)
      • Supplement

      Rossin Greenberg Seronick & Hill, Inc. (C)

      By: John A. Quelch
      Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details
      Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England
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      Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.)
      • April 1989 (Revised October 2005)
      • Case

      James Burke: A Career in American Business (A)

      By: Richard S. Tedlow and Wendy Smith
      Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
      Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States
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      Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
      • February 1988 (Revised January 1990)
      • Case

      Government Redress of Market Imperfections: Procurement from Minority Firms

      By: George C. Lodge
      Keywords: Business and Government Relations; Ethics
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      Lodge, George C. "Government Redress of Market Imperfections: Procurement from Minority Firms." Harvard Business School Case 388-108, February 1988. (Revised January 1990.)
      • June 1987 (Revised September 1997)
      • Case

      Mebel, Doran & Co.

      By: Samuel L. Hayes III
      Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
      Keywords: Ethics; Decision Choices and Conditions; Investment Banking; Mergers and Acquisitions; Crisis Management; Banking Industry; Financial Services Industry
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      Hayes, Samuel L., III. "Mebel, Doran & Co." Harvard Business School Case 287-001, June 1987. (Revised September 1997.)
      • February 1985
      • Case

      Business Research Corp. (B)

      By: William A. Sahlman
      Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details
      Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics
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      Sahlman, William A. "Business Research Corp. (B)." Harvard Business School Case 285-090, February 1985.
      • July 1984 (Revised June 1985)
      • Background Note

      Legal and Ethical Aspects of Marketing

      By: Benson P. Shapiro
      Keywords: Marketing; Ethics; Law
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      Shapiro, Benson P. "Legal and Ethical Aspects of Marketing." Harvard Business School Background Note 585-007, July 1984. (Revised June 1985.)
      • spring/summer 1984
      • Article

      Children as Consumers: An Ethical Evaluation of Children's Television Advertising

      By: L. S. Paine
      Keywords: Customers; Ethics; Media; Advertising
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      Paine, L. S. "Children as Consumers: An Ethical Evaluation of Children's Television Advertising." Business & Professional Ethics Journal 3, nos. 3/4 (spring/summer 1984): 119–145. (Reprinted in Business Ethics, edited by Thomas White. New York: MacMillan Publishing Company, 1993; Revised as "Children as Consumers: The Ethics of Children's Television Advertising." In Ethics in Marketing, edited by J. Quelch and C. Smith, 672-686. Burr Ridge, Ill: Richard D. Irwin, 1993.)
      • November 1983 (Revised October 1988)
      • Case

      Canon Inc.: Worldwide Copier Strategy

      By: Michael E. Porter
      Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
      Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry
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      Porter, Michael E. "Canon Inc.: Worldwide Copier Strategy." Harvard Business School Case 384-151, November 1983. (Revised October 1988.)
      • 1978
      • Article

      Perceptions of Unfair Marketing Practices: Consumerism Implications

      By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
      Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
      Keywords: Ethics; Consumer Behavior; Marketing
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      Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
      • Research Summary

      By: Ashish Nanda
      Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

      Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

      • Teaching Interest

      Overview

      By: Jeffrey J. Bussgang

      Launching Technology Ventures
      Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

      • Research Summary

      Overview

      By: Rohit Deshpande
      Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
      • Research Summary

      Overview

      By: Robert J. Dolan
      Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal... View Details
      Keywords: Product Commercialization; Product Development; Pricing Strategy; Marketing And Society
      • Research Summary

      Overview

      By: Geoffrey G. Jones
      Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
      Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Consumer Products Industry; Energy Industry; Fashion Industry; Green Technology Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
      • Research Summary

      Renovating Democratic Capitalism

      By: Malcolm S. Salter

      This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

      • Research Summary

      Workplace Ethics and Global Business Standards

      By: Rohit Deshpande
      This research grows out of initial collaborative research with Joshua Margolis and Lynn Paine on the relationship between codes of conduct and corporate performance. This work was reported in Harvard Business Review articles in 2005 and 2011. More recent research... View Details
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