Publications
Publications
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- All HBS Web
(790)
- Faculty Publications (343)
- Article
A Choice Prediction Competition for Market Entry Games: An Introduction
By: Ido Erev, Eyal Ert and Alvin E. Roth
A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
- September 2009 (Revised January 2012)
- Case
Suntech Power
Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details
- August 2009
- Case
Global Wine War 2009: New World versus Old
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details
- August 2009 (Revised September 2009)
- Case
Tenova: Mining for Growth in an Economic Crisis
By: Gary P. Pisano, Elena Corsi and Elisa Farri
In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details
- July 2009 (Revised March 2010)
- Case
Sotheby's & Christie's Inc.
By: Ramon Casadesus-Masanell and Catherine Jane Wise
The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
- June 2009 (Revised February 2010)
- Case
Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships
By: Ramon Casadesus-Masanell and Maxime Aucoin
The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
- April 2009 (Revised November 2018)
- Case
Sanctuary Soft: International Expansion Strategies
By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
- April 2009 (Revised May 2010)
- Case
Urbi and the City Licensee Managers
By: John D. Macomber and Regina Garcia-Cuellar
A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
- February 2009 (Revised February 2012)
- Case
Exeter Group, Inc. (A)
By: Robert G. Eccles, Das Narayandas and Kerry Herman
Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details
- January 2009
- Case
Supersonic Business Jets
By: Dennis A. Yao and Julia Rozovsky
In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details
- 2009
- Other Unpublished Work
Heterogeneous Technology Diffusion and Ricardian Trade Patterns
By: William R. Kerr
This study tests the importance of Ricardian technology differences for international trade. The developed panel includes both emerging and advanced economies, and particular attention is devoted to the variation exploited in empirical tests. The elasticity of export... View Details
- 2008
- Working Paper
International Financial Integration and Entrepreneurial Firm Activity
By: Laura Alfaro and Andrew Charlton
We explore the relation between international financial integration and the level of entrepreneurial activity in a country. We use a unique firm-level data set in a broad sample of developed and developing countries, which enables us to present both cross-country and... View Details
- December 2008
- Case
Responding to Imitation: Intel vs. AMD in 1991
By: Dennis A. Yao
This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details
- December 2008
- Article
To Innovate or Imitate? Entry Strategy and the Role of Market Research
By: Elie Ofek and Ozge Turut
- November 2008
- Case
HNA Group: Moving China's Air Transport Industry in a New Direction
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details
- October 2008 (Revised February 2012)
- Case
Amazon Web Services
By: Robert S. Huckman, Gary P. Pisano and Liz Kind
Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces... View Details
- October 2008
- Case
Diagnostic Genomics
By: Regina E. Herzlinger and Mark P. Allyn
Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details
- September 2008
- Teaching Note
Chi Mei Optoelectronics (TN)
By: Willy C. Shih
Teaching Note for [608-123]. View Details
- June 2008
- Teaching Note
Amanco: Developing the Sustainability Scorecard (TN)
By: Robert S. Kaplan
Teaching Note for [inse107038]. View Details