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  • All HBS Web  (1,641)
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  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)

    Meg Rithmire

    Meg Rithmire is the James E. Robison Professor in the Business, Government, and International Economy Unit. Professor Rithmire holds a PhD in Government from Harvard University, and her primary expertise is in the comparative political economy of development with a... View Details

    Keywords: real estate
    • January 1991 (Revised March 1992)
    • Case

    USA Today

    By: Robert L. Simons
    USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
    Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
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    Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
    • 2016
    • Working Paper

    Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

    By: Ramon Casadesus-Masanell and John Heilbron
    American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details
    Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Retail Industry; United States
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    Casadesus-Masanell, Ramon, and John Heilbron. "Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)." Harvard Business School Working Paper, No. 17-016, August 2016.
    • July 2002 (Revised August 2002)
    • Case

    Washington Hospital Center (C): Progress and Prospects, 1995-2001

    By: Rosabeth M. Kanter and Michelle Heskett
    Dr. Craig Feied and Dr. Mark Smith have already transformed a "worst-in-area" emergency medicine department into the best in the area. Industry-wide and hospital system-specific challenges remain, including their newest project of national importance--creating an... View Details
    Keywords: History; Higher Education; Organizational Culture; Medical Specialties; Technological Innovation; Change Management; Nonprofit Organizations; Expansion; Crisis Management; Health Care and Treatment; Health Industry; District of Columbia
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    Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (C): Progress and Prospects, 1995-2001." Harvard Business School Case 303-021, July 2002. (Revised August 2002.)
    • January 2002 (Revised January 2004)
    • Case

    Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

    By: David B. Yoffie and Yusi Wang
    Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
    Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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    Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)

      Rembrand M. Koning

      Rem Koning is the Mary V. and Mark A. Stevens Associate Professor at Harvard Business School. He researches and teaches entrepreneurship, exploring the biases and frictions that shape how founders and markets learn. His current research explores... View Details

      Keywords: high technology; software; biotechnology
      • December 2003 (Revised June 2012)
      • Case

      Irving Tanning

      By: Paul W. Marshall and Johanna Regine Naunton Blaxall
      Irving Tanning, one of the few remaining U.S. leather tanneries, has successfully emerged from bankruptcy. The CEO is now looking at strategic options for the future of Irving. View Details
      Keywords: Insolvency and Bankruptcy; United States
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      Marshall, Paul W., and Johanna Regine Naunton Blaxall. "Irving Tanning." Harvard Business School Case 804-082, December 2003. (Revised June 2012.)

        Linda A. Hill

        Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

        • 17 Feb 2014
        • Research & Ideas

        Companies Detangle from Legacy Pensions

        a 401(k) program. Boeing threatened to move construction of the 777X jetliner to another state without the concession. Funding The Future Even so, companies are still on the hook for paying benefits to those employees who have already... View Details
        Keywords: by Michael Blanding; Aerospace; Financial Services
        • Article

        Space, the Final Economic Frontier

        By: Matthew C. Weinzierl
        After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details
        Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry
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        Weinzierl, Matthew C. "Space, the Final Economic Frontier." Journal of Economic Perspectives 32, no. 2 (Spring 2018): 173–192.
        • 26 Jun 2000
        • Research & Ideas

        Presentation Round-Up

        Marilyn Showalter, chairwoman of the Washington State Utilities and Transportation Commission, followed the presentation of the two scenarios with a look at the regulator's role. "The telecommunications infrastructure is an essential part... View Details
        Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications
        • 01 Apr 2009
        • Working Paper Summaries

        The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry

        Keywords: by Christopher Marquis & Zhi Huang; Banking
        • 29 Mar 2013
        • Working Paper Summaries

        Entrepreneurs, Firms, and Global Wealth since 1850

        Keywords: by Geoffrey G. Jones
        • 09 Jul 2014
        • Research & Ideas

        How Business Leaders Can Strengthen American Schools

        as improved teaching and leadership talent, the use of technology in personalized learning, the Common Core State Standards Initiative, wider school choice, and a dramatic upgrade in the quality and use of data analytics to determine what... View Details
        Keywords: by Julia Hanna; Education

          DJ DiDonna

          Dennis “DJ” DiDonna has dedicated his career to commercializing social science research to create organizations which positively impact the world. 

          He is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where he teaches the... View Details

          • January 2021 (Revised August 2021)
          • Case

          ByteDance: TikTok and the Trials of Going Viral

          By: William C. Kirby and John P. McHugh
          In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details
          Keywords: China; Technology; Startup; Start-up; International Strategy; Global Strategy And Leadership; Innovation; Political Risk; Regulations; Trump; Foreign Policy; Foreign Investment; Chinese Internet Market; Global Strategy; Crisis Management; Risk and Uncertainty; Entrepreneurship; Globalized Economies and Regions; Government Legislation; Innovation and Management; Governing Rules, Regulations, and Reforms; Internet and the Web; Social Media; Technology Industry; China; United States
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          Kirby, William C., and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral." Harvard Business School Case 321-110, January 2021. (Revised August 2021.)

            Sophus A. Reinert

            Sophus Reinert is T.J. Dermot Dunphy Professor of Business Administration and of History in the Business, Government, and the International Economy Unit at Harvard Business School and in the History Department and Harvard University. He has won numerous awards... View Details

            Keywords: banking; defense; education industry; fashion; food; manufacturing; wine
            • 02 Sep 2016
            • Op-Ed

            The Twitter Election

            Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary Clinton. But Trump has 33,100... View Details
            Keywords: by John Quelch and Thales Teixeira
            • November 2000 (Revised December 2001)
            • Case

            Alibaba.com

            By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
            This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details
            Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Service Industry; Information Technology Industry; Hangzhou; Europe; United States
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            McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "Alibaba.com." Harvard Business School Case 301-047, November 2000. (Revised December 2001.)
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