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  • All HBS Web  (1,173)
    • People  (8)
    • News  (466)
    • Research  (244)
    • Events  (1)
    • Multimedia  (28)
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  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When should control over a brand be ceded to the public? What do you think? Original Column The Internet is a wonderfully democratic device that brings large numbers of people together around ideas practically in an instant. In one sense, it is a marketer’s View Details
Keywords: by James Heskett; Advertising
  • 24 Apr 2013
  • Research & Ideas

Who Sets Your Benchmarks?

get a good review and be promoted. I certainly did not want to have to explain at a cocktail party why I had been passed over for a promotion. Although I'm exaggerating this narrative a bit to make a point, I do think that many of us are trained to View Details
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

and how to measure collaborative success. Several audience members weighed in, including HBS Dean Nitin Nohria. “My real dream is that we should build in Allston a company like Google or Facebook,” Nohria said. “Yes, I celebrate the fact... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

a 1.3" drive for $50, then Nintendo would be interested in purchasing millions of units for their gaming cartridges. According to a Nintendo manager, "the software writers' dream is to have more cheap storage. We're always... View Details
Keywords: by Clark Gilbert; Technology
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

features racial violence and the quest for justice in the South. I also recommend Transaction Man: The Rise of the Deal and the Decline of the American Dream by Nicholas Lemann, which provides insight into how American capitalism got into... View Details
Keywords: by Staff
  • 10 Nov 2015
  • First Look

November 10, 2015

employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2009
  • Lessons from the Classroom

HBS Begins Teaching Consumer Finance

empirical projects, and experiments—the latter often in conjunction with the Doorways to Dreams Fund, a nonprofit I cofounded that is an R&D lab for new financial products for low-income families. My first outlet for teaching the... View Details
Keywords: by Roger Thompson; Financial Services; Education
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

dreaming up innovative solutions to unique problems. Analysts and programmers may also underestimate their own capacity to make mistakes. Testing, for its part, calls for a whole different set of skills. Testers must pay strict attention... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

to its—and Morocco’s—benefit. Purchase this case:https://hbsp.harvard.edu/product/718002-PDF-ENG Harvard Business School Case 218-049 Nykaa.com: A Passion for Beauty Being an entrepreneur was a childhood dream for Falguni Nayar. The... View Details
Keywords: Dina Gerdeman
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Japan's Dream Machine: Recruit Holdings Co., Ltd. Recruit Holdings, an advertising media, staffing, and business support conglomerate was founded in 1960 by Hiromasa Ezoe. Recruit was built on the principle that the company should add... View Details
Keywords: Dina Gerdeman
  • 28 Jun 2016
  • First Look

June 28, 2016

employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

venture capital firms, offering to invest Rs 200 million in return for an equity stake in the company. His dream of transforming Getit from a regional print company into a digital company with broad geographical reach was within grasp.... View Details
Keywords: Anna Secino
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

dreams in the pages of upscale women's magazines. Indeed, when Revson first saw The $64,000 Question, he was angry with his advertising agency for buying it. There was no glamour, no mystery. The advertisements were plain vanilla.... View Details
Keywords: by Richard S. Tedlow
  • 26 Nov 2013
  • First Look

First Look: November 26

Supply Chain for PepsiCo South America Foods, and his team had worked for 10 years to realize their dream of creating an agro research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

a chance to implement an effective legal strategy in all these countries. The RIAA's legal strategy is hopeless and smacks of short-sighted panic. Those who dream of legal solutions do not recognize the truly global nature of the... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

April 4, 2019 Palgrave Macmillan Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity By: Mills, Karen G. Abstract—Fintech, Small Business & the American View Details
Keywords: Dina Gerdeman
  • 14 Oct 2014
  • First Look

First Look: October 14

http://hbr.org/product/Beyoncé/an/515036-PDF-ENG Harvard Business School Case 314-052 Teach For China and the Chinese Nonprofit Sector Teach For China was founded in 2008 with the mission of expanding educational opportunity across China. By 2013, Andrea Pasinetti's... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2012
  • First Look

First Look: October 30

dream to have his own business. The case is a rewritten version of a previous case 899-212, updating the dates and financial data to 2012 timeframe. Purchase this case:http://hbr.org/search/813045-PDF-ENG Paul Thomson: Walker Insurance... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

features racial violence and the quest for justice in the South. I also recommend Transaction Man: The Rise of the Deal and the Decline of the American Dream by Nicholas Lemann, which provides insight into how American capitalism got into... View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

Case 807-069 How does a small non-profit build its organization, funding, and visibility to become sustainable? Traces the history of Worldwide Orphans Foundation from its early days as little more than the dream of its impassioned... View Details
Keywords: Martha Lagace
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