Publications

Publications

Filter Results: (513) Arrow Down

Show Results For

← Page 11 of 513 Results →
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Related

    Antonio Moreno

    Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

    Keywords: retailing; internet; e-commerce industry
    • Web

    Marketing Curriculum - Faculty & Research

    show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, View Details
    • Web

    Courses - Entrepreneurship

    for making those decisions. We will also introduce a range of specific tools—including business model design, lean testing, and customer and channel analytics—that are particularly relevant to entrepreneurs, as well as introduce students... View Details
    • Web

    Marketing - Faculty & Research

    Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
    • 21 Sep 2010
    • First Look

    First Look: September 21, 2010

    welfare. We attempt to insert the desires of "regular" Americans into these debates by asking a nationally representative online panel to estimate the current distribution of wealth in the United States and to "build a... View Details
    Keywords: Sean Silverthorne
    • 21 Aug 2012
    • First Look

    First Look: August 21

    who are at the very top of the ability distribution (non-superstars), react positively to increased competition from superstars. For them, we find some evidence of increased effort and no increase in errors of logic, consistent with both... View Details
    Keywords: Sean Silverthorne
    • 29 Sep 2014
    • Research & Ideas

    Why Do Outlet Stores Exist?

    Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices. Read: bargains, bargains, bargains. And indeed, that may have been the case when the stores... View Details
    Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
    • Web

    Behavioral Finance & Financial Stability

    turnover and share prices in Hong Kong and mainland Chinese markets, especially in large-cap portfolios. See Robin’s other research here , Toomas’s other research here , and Jeffrey’s other research here . More Info Loan types and the bank lending View Details
    • September 2023
    • Case

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
    Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
    Related
    • Web

    Topics - HBS Working Knowledge

    Development Economics (33) Diasporas (3) Disruption (22) Disruptive Innovation (27) Distribution Channels (20) Distribution (45) Diversification (1) Diversity (248) Duopoly and... View Details
    • 18 Oct 2022
    • Cold Call Podcast

    Chewy.com’s Make-or-Break Logistics Dilemma

    Keywords: Re: Jeffrey F. Rayport; Retail
    • August 2014 (Revised October 2014)
    • Case

    Beyoncé

    By: Anita Elberse and Stacie Smith
    In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
    Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
    Related
    • August 2015 (Revised June 2021)
    • Case

    Amazon.com, 2021

    By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
    In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
    Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; Distribution Industry; United States; Washington (state, US); Seattle
    Related
    • 26 Jun 2018
    • First Look

    New Research and Ideas, June 26, 2018

    the sale be distributed among family members? If the business is not sold, how should ongoing ownership and control be shared among family members? The exercise, which is inspired by a collection of real-world scenarios, provides an... View Details
    Keywords: Dina Gerdeman
    • 01 Jan 2007
    • News

    Jaime Augusto Zobel de Ayala, MBA 1987

    successful. Ayala has shown strong growth over the past decade despite fluctuations in the Asian economy. Recent initiatives, such as a public-private partnership with the Philippine government to distribute water; a global portfolio of... View Details
    • November 2006
    • Case

    Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (A)

    By: James K. Sebenius and Ellen Knebel
    Describes the retailer-supplier negotiations of Frey Farms Produce in its growth from a small local produce supplier to becoming a supplier for Wal-Mart, the world's largest retailer. The (A) case sets up three negotiations led by Sarah Talley of Frey Farms Produce in... View Details
    Keywords: Negotiation; Distribution Channels; Sales
    Related
    • 22 Feb 2012
    • Working Paper Summaries

    The Dynamic Effects of Bundling as a Product Strategy

    Keywords: by Timothy Derdenger & Vineet Kumar; Video Game
    • Web

    Reconceiving Products & Markets - Institute For Strategy And Competitiveness

    safety, health, education, nutrition, living with disability, housing, financial security, etc.) Opening new markets by serving unmet needs in underserved communities, which often requires redesigned products or different distribution... View Details
    • 01 Jun 2023
    • News

    Pet Project

    Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
    Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade