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Show Results For
- All HBS Web
(5,164)
- People (12)
- News (744)
- Research (3,548)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,135)
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- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
messages and research surveys. Sponsored by seven of America's leading brands, more than 750,000 affluent consumers have enrolled. "Rewarding consumers for their time will be the next major loyalty... View Details
- 24 Apr 2014
- News
Dreaming big for Africa’s future
Tope Lawani (MBA 1995, JD 1996) is cofounder and managing partner of London-based Helios Investments, a private investment firm concentrating on socioeconomic development in Africa. Helios is virtually the only pan-African firm of its kind View Details
- 01 Jun 2018
- News
Digging Deep
solidly built, collapsible shovel tools that won’t break when things get down and dirty. In the past year, Pieper moved manufacturing from China to Portland, Oregon, a difficult logistical shift that nonetheless made it easier View Details
Keywords: Julia Hanna
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and... View Details
- 01 Apr 2000
- News
Help in the Vicinity
Emerick Woods (MBA '81) is CEO of Vicinity Corp., a provider of Internet-based marketing infrastructure services, headquartered in Palo Alto, California. Vicinity's "clicks-and-mortar" solutions enable its clients View Details
- 01 Dec 2004
- News
Getting Personal
situations; similarly, there’s untapped potential in being able to establish electronic connections with consumers in ways that are not necessarily based on having a huge database of past consumption.... View Details
- 01 Sep 2003
- News
Globalization Revisited
argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease View Details
- 01 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a... View Details
- 01 Jun 2014
- News
Ready for Takeoff
some houses," says Beisert. "But in five or ten years, there's going to be nothing but high-rises and luxury apartments." All of this has been good for business, but like airline consumers, the online View Details
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: Susan Young
- 19 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a... View Details
- 01 Mar 2015
- News
Fıelds of Gold
receive 8%–15% of the final retail value. Earth2Globe path: Earth2Globe’s model reduces the steps between the farmer and the consumer and ensures a higher-quality product. Saffron is sold to Earth2Globe,... View Details
- 25 Apr 2014
- News
Harnessing for-profit strategies for social good
Fran Seegull (MBA 1998) seeks to mobilize the business world to adjust its thinking on socially mindful investing, also known as impact investing, and "use the financial capital View Details
- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
need to be part of a larger, established wealth management firm. If you go the consumer route, you will need deep marketing pockets. If you go the advisor route, you need View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
automation in the Postal Service, but also this true attention to detail. It’s a little bit ironic, but we are doing much more marketing right now through direct mail, which is... View Details
Keywords: Julia Hanna
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value innovative tech and business models... View Details
Keywords: Dan Morrell
- 01 Sep 2006
- News
Faculty Books
developing organizational capabilities and managerial competencies to implement a clearly defined strategic intent. This case-based book discusses the marketing challenges faced by global U.S. companies... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino... View Details