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- Faculty Publications (109)
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- All HBS Web (585)
- Faculty Publications (109)
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
made a series of upward and lateral moves that entailed a number of tough assignments across many functional areas. Beginning as the director of regional operations in New England, this manager had profit and loss responsibility for fifty underperforming stores. Hiring... View Details
Keywords: by Linda Hill
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a... View Details
Keywords: by Susan Young
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1)... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details
Keywords: by Julia Hanna
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
MBA?I’ve always been interested in health care. Before HBS, I was working as a medical device engineer focused on the cardiovascular space. I started out undergrad thinking I wanted to go to medical school, but realized I could use engineering to shape the View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices, and deployment of a View Details
Keywords: by Dina Gerdeman
- 25 Jun 2013
- First Look
First Look: June 25
processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time... View Details
Keywords: Anna Secino
- Web
Industry Information - Alumni
the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
Unfortunately, "local" didn't seem to be any better a description of Coke's market space than "global." On March 7, 2002, the Asian Wall Street Journal announced: "After two years of lackluster sales the... View Details
Keywords: by Pankaj Ghemawat
- 01 Oct 2000
- News
Edward D. Bullard: The Personal Touch
business. After graduating from UC-Berkeley and HBS and a short stint at Price Waterhouse, Bullard cut his teeth as an E.D. Bullard sales manager in Detroit, "trying to sell products during a horrible recession," he recalls with a... View Details
Keywords: Susan Young
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
least attractive. Sales can go up (high price points replace low price points). Margins typically go way up. The incumbent stops worrying about disloyal, dissatisfied, low-paying (overshot) customers whom outsiders may term... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
models to forge new sales channels, revenue streams, and customer segments. Could you give an example? Teixeira: Incumbents tend to respond to decoupling by gluing back the part of the value chain that was broken. The other alternative is... View Details
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- Web
HBS - Financials | Supplemental Financial Information
which increased 6 percent and accounted for 43 percent of the group’s total annual sales in fiscal 2023. Revenue from Corporate Learning products and services increased 7 percent from fiscal 2022. Corporate Learning partners with... View Details
- 01 Dec 2022
- News
Singing to the Corn
economic connections that once existed between corn and indigenous people. At the same time, Keen and his students were brainstorming potential directions for what would become Sacred Seed. Initially they viewed the organization through a... View Details
- 31 Jan 2014
- News
Body, Heal Thyself
BANCEL Throughout 2009 and 2010, Stéphane Bancel (MBA 2000) had received upward of 20 calls from biotech companies asking him to come aboard and lead the company. It made sense. He was a highly recruited CEO successfully running bioMérieux, a diagnostics company with... View Details
- Web
Harvard Business School
culminated in his role as COO, where he directed the historic merger of Price Waterhouse and Coopers & Lybrand. After retiring from PwC, Brittain founded the executive search and consulting firm Professional Resources on Demand. A... View Details
- Web
Sexual Harassment - Race, Gender & Equity
13% “I was sexually assaulted by my client and my company stood by me. I had to take time off for that but not because of anything that happened within my company. I came back to work after 4 months and moved out of sales and into HR. The... View Details