Publications

December 2003 (Revised April 2004)
Case

Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution

Examines the emergence of technologies for delivering video content to consumer homes via direct digital distribution and investigates the strategic options facing video rental giant Blockbuster Inc. as it tries to respond to the new technological substitutes. Examines... View Details

Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Motion Pictures and Video Industry

Web

Online Digital Marketing Strategy Course | HBS Online

either subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 6 Modules, 35-40 Hours Download full syllabus 5-6 hrs Module 1 Marketing in the Digital Era Explore digital... View Details

Other Article

Want to See the Future of Digital Health Tools? Look to Germany

By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin

A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the... View Details

Keywords: Health Care and Treatment; Transformation; Internet and the Web; Technological Innovation; Germany

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Technology & Innovation - Faculty & Research

Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025. Balancing Digital Safety and Innovation By:... View Details

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

preparing for the innovations that will define the future. This mental balancing act can be one of the toughest of all managerial challenges—it requires executives to explore new opportunities even as they work diligently to exploit... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

05 Dec 2019
News

NYPD Digital Chief to Head City’s Information-Technology Agency

14 Jul 2014
News

USA Today Goes Viral

Keywords: digital innovation; newspaper industry; publishing; Publishing Industries (except Internet); Information

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

book Corporate Explorer: How Corporations Beat Startups at the Innovation Game. In fact, venture-minded managers in big corporations often have the tools and infrastructure to become more successful than their peers at startups, say... View Details

Keywords: by Lane Lambert

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Media: America's Pastime Goes Digital Read Professor Anita Elberse's 2010 case study on innovation at MLB's digital arm Major League Baseball Advanced Media: America's Pastime... View Details

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

the fall of 2016, and then incubated it this past spring through the Harvard Innovation Lab and Rock Accelerator programs. We're looking forward to supporting the next wave of digital medicine. View Details

Keywords: Technology; Health Care

May 2025
Teaching Note

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

This Teaching Note helps instructors teach students the HBS Case, Bridj and the Business of Urban Mobility (B): A New Model in Kansas City. In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country... View Details

Keywords: App Development; Innovation; Stakeholder Engagement; Collaboration; Ride-sharing; Entrenchment; Digital; Transportation; Urban Development; Disruption; Business Startups; Digital Platforms; Growth and Development Strategy; Business and Stakeholder Relations; Partners and Partnerships; Expansion

Web

Winning with Digital Platforms Online Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning... View Details

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

02 Oct 2014
News

5 Technology Questions Every CMO Must Ask

Keywords: digital marketing; innovation; workflow; organizational culture

14 Feb 2022
News

Curiosity, Not Coding: 6 Skills Leaders Need In the Digital Age

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details

Keywords: by Carmen Nobel; Advertising

01 Jun 2017
News

Drawing on the Crowd for Innovative Problem-Solving

problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and... View Details

June 2016
Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details

August 2003 (Revised August 2024)
Case

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger and John McDonough

Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details

Keywords: Three Pillars; Industry Analysis; Health Care and Treatment; Innovation and Invention; Innovation and Management; Medical Specialties; Health Industry