Publications

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

book Corporate Explorer: How Corporations Beat Startups at the Innovation Game. In fact, venture-minded managers in big corporations often have the tools and infrastructure to become more successful than their peers at startups, say... View Details

Keywords: by Lane Lambert

14 Jul 2014
News

USA Today Goes Viral

Keywords: digital innovation; newspaper industry; publishing; Publishing Industries (except Internet); Information

Other Article

Want to See the Future of Digital Health Tools? Look to Germany

By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin

A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the... View Details

Keywords: Health Care and Treatment; Transformation; Internet and the Web; Technological Innovation; Germany

Find at Harvard

Register to Read

Web

Online Digital Marketing Strategy Course | HBS Online

earn Syllabus 6 Modules, 35-40 Hours Download full syllabus 6 hrs Module 1 Marketing in the Digital Era Explore digital technologies and innovations introduced by... View Details

05 Dec 2019
News

NYPD Digital Chief to Head City’s Information-Technology Agency

June 2016
Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details

October 2015
Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

the fall of 2016, and then incubated it this past spring through the Harvard Innovation Lab and Rock Accelerator programs. We're looking forward to supporting the next wave of digital medicine. View Details

Keywords: Technology; Health Care

02 Oct 2014
News

5 Technology Questions Every CMO Must Ask

Keywords: digital marketing; innovation; workflow; organizational culture

14 Feb 2022
News

Curiosity, Not Coding: 6 Skills Leaders Need In the Digital Age

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

01 Jun 2017
News

Drawing on the Crowd for Innovative Problem-Solving

problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and... View Details

01 Mar 2017
News

The Big Ambition Behind Educational Innovation

If a blueprint existed for educational innovation in the MBA Program, it would be informed by one guiding principle: create opportunities for students to identify and pursue their passions and to make a positive difference in the world.... View Details

Web

Winning with Digital Platforms Online Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms LIMITED TIME ONLY Extra learning at no extra cost. Enroll now and unlock a GenAI Bonus Bundle... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details

Keywords: by Carmen Nobel; Advertising

Web

Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework,... View Details

August 2003 (Revised August 2024)
Case

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger and John McDonough

Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details

Keywords: Three Pillars; Industry Analysis; Health Care and Treatment; Innovation and Invention; Innovation and Management; Medical Specialties; Health Industry