Digital Culture - Publications - Faculty & Research

29 May 2018
First Look

New Research and Ideas, May 29, 2018

February 2018 Journal of Accounting & Economics Bank CEO Materialism: Risk Controls, Culture and Tail Risk By: Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith Abstract—We investigate how the prevalence of materialistic... View Details

Keywords: Dina Gerdeman

Web

Leadership Initiative - Leadership

Transformation Take You?” Hill has chaired numerous HBS Executive Education programs, including the Young Presidents' Organization Presidents' Seminar, the High Potentials Leadership Program, Leading in the Digital Era, Advancing Women of... View Details

Web

Podcast - Business & Environment

last 15 years scaling a national logistics and digital infrastructure platform for resale. In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands... View Details

Web

Japan - Global

current research in areas ranging from the life sciences and time management to digital innovation and generative AI. More than 100 company executives and HBS alumni attended the event, and the faculty enjoyed engaging with them at the... View Details

Web

Technology & Innovation - Faculty & Research

humans who are perceived as more versus less robotic. These results have theoretical implications for understanding social cognition about both humans and nonhumans and practical implications for the increasingly botsourced and outsourced economy. Article View Details

Web

California - Global

Case Adobe: GenAI Opportunity or Threat? By: Sunil Gupta , Rajiv Lal and Allison Ciechanover In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI.... View Details

Web

HBS - The year in Review

business context and local cultures FIELD Global Immersions Article First Chief Digital Officer Appointed Katia Walsh joined HBS as the School’s inaugural Chief Digital... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

Web

HBS Fund - Alumni

insights, and convene scholars and practitioners on today’s societal challenges and opportunities. Community and Culture Foster a community where students, faculty, and staff can thrive while advancing excellence in teaching, learning,... View Details

13 May 2014
First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details

Keywords: Sean Silverthorne

Web

2023 Reunion Presentations - Alumni

look like? Fueled by advances in digital technology, will a select few superstars in media and sports come to have a bigger impact on popular culture than they do now, and how will they use their power? Will... View Details

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

Citation

Educators

Purchase

Web

Europe - Global

co-authored with Daniela Beyersdorfer, Director of Research & Administration at the Europe Research Center (ERC). From electric sports cars to digital customer experiences like “Track Your Dream,” the case—based on deep field research in... View Details

Teaching Interest

Overview

By: Ethan S. Bernstein

Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

enterprise to address industry changes. In early 2016, following a reorganization, he faced questions of how to change the culture and use digital capabilities more effectively than competitors. Lévy turned... View Details

Keywords: Sean Silverthorne

February 2024
Case

Continuity & Change at Boston Consulting Group

By: David G. Fubini, Suraj Srinivasan and David Lane

As the new CEO of Boston Consulting Group (BCG) since autumn 2021, Christoph Schweizer had big shoes to fill—his predecessor, Rich Lesser, had tripled the partnership’s total revenues and created digital initiatives that contributed 40+% of 2021 revenues, more than... View Details

Keywords: Business Organization; Change Management; Talent and Talent Management; Governance; AI and Machine Learning; Environmental Sustainability; Leading Change; Risk Management; Organizational Culture; Partners and Partnerships; Revenue; Growth and Development Strategy; Management Succession; Consulting Industry

Citation

Educators

Purchase

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

10 Nov 2009
First Look

First Look: Nov. 10

are also consistent with SOX and regulatory actions reducing the incentives to sell ahead of privately known negative news. Bye Bye Bundles: The Unbundling of Music in Digital Channels Author:Anita Elberse Publication:Journal of Marketing... View Details

Keywords: Martha Lagace

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details

Keywords: by Lane Lambert

Publications