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Show Results For
- All HBS Web
(839)
- People (4)
- News (202)
- Research (460)
- Multimedia (2)
- Faculty Publications (149)
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- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
data-id=_/mDiFwaKGIcrwxD50eGAV][/div] TikTok’s short-form video content is designed for short attention spans, but sampling seems to lead to craving—people rarely watch just one. Among digital media, the data show TikTok holds its billion... View Details
Keywords: by John Deighton and Leora Kornfeld
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Chick Beer tried to entice weight-conscious women with the brew’s 97 calories and 3.5 carbs per bottle, “about the same as half of a carrot.” And Clutch, a brand of dryer sheets, encourages men to “grab your manliness,” promising that... View Details
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details
Keywords: by Kristen Senz
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
band together to lobby for government support, the concerns of restaurant owners and the unique realities and concerns of their industry remain largely unaddressed by government programs designed to help small businesses. Two months into... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
communications during the crisis, unless the product in question was specifically designed to help them with serious pandemic-related life challenges. Communications that were perceived to benefit the brand... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
focus on developing the U.S. market or on maximizing Greencore's position in the UK? Purchase this case: http://hbr.org/search/513052-PDF-ENG Building Brand Infosys Deshpandé, Rohit, and Vidhya MuthuramHarvard Business School Case 513-003... View Details
Keywords: Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
projects known for their cutting-edge designs and investment potential. Despite the tremendous success of the firm, Zhang Xin still looks at the future with great uncertainty. Average residential pricing in China has dropped, as... View Details
Keywords: Sean Silverthorne
- 27 Sep 2016
- First Look
September 27, 2016
successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le... View Details
Keywords: Sean Silverthorne
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
requiring that all cannabis products (including smoke, vapor, edible, and beverage products) be sold via designated “dispensaries,” not at more accessible or common outlets such as liquor stores, supermarkets, and convenience shops.... View Details
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
about how an algorithm works—but following its advice based on trusting the people who designed and tested it—can lead to better decision-making and financial results for businesses, say researchers affiliated with the Laboratory for... View Details
Keywords: by Rachel Layne
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
primary objectives of screening investment or negotiating with investors. These agencies had the flexibility to attract personnel with the marketing expertise successful investment promotion requires. In addition, they were able to obtain sufficient autonomy to View Details
Keywords: by Louis T. Wells & Alvin G. Wint
- July 2022 (Revised August 2022)
- Case
Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category
By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
- 02 Feb 2010
- First Look
First Look: Feb. 2
will correspond to the technical patterns of dependency in the system under development. Thus the hypothesis predicts that developers with few or no organizational linkages will design independent system components, while developers with... View Details
Keywords: Martha Lagace
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
service’s heavy users, who were looking for a way to organize all their tweets into subjects. Nintendo consulted non-gamers to design its Wii console, to make it easy for everyone to use. When Honda asked owners of its Ridgeline pickup... View Details
Keywords: by Lane Lambert
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
deontology consists of many principles, which might, at times, conflict. In three studies, we design a conflict around moral principles and find that the relationship between moral judgment and religiosity is more nuanced than currently... View Details
Keywords: Sean Silverthorne
- 22 May 2012
- First Look
First Look: May 22
Carliss Baldwin, and John Rusnak Publication:In Design Structure Matrix Methods and Applications, edited by S.D. Eppinger and T.R. Browning. The MIT Press, forthcoming Abstract An abstract is unavailable at this time. Publisher's Link: View Details
Keywords: Sean Silverthorne
- 25 Jun 2024
- Research & Ideas
How Transparency Sped Innovation in a $13 Billion Wireless Sector
suppliers have lots of business partners, you eventually see benefits,” says Greenstein. “With more business options, you see a different variety and a bigger variety of products available. Everybody benefits at the end of the day.” Tracking a View Details
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
product designs because she was out fundraising or handling 27 other fires. Here’s how to avoid this: As early as you can in your company’s lifetime, articulate your company’s True North and product guardrails, and evangelize it like... View Details
Keywords: by Julia Austin