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  • 22 Dec 2003
  • Research & Ideas

How to Build a Better Board

these things do we want to do which define our role?" Having done that, they then can think more intelligently about how they want to design the board itself and answer questions such as "Who do we... View Details
Keywords: by Martha Lagace
  • January 2014 (Revised January 2017)
  • Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details
Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry
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  • Web

Alumni

Rush Vinyl and new co-owner of Waterloo Records, with ambitions of preserving the local music scene and supporting the careers of indie artists Forward Thinking Saving Giraffes from Silent Extinction Mothers of Invention How three HBS... View Details
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

suited for a young, entrepreneurial organization. Start-up joiners need to do three things well: manage uncertainty, push the limits, and think like an owner. He then outlines four steps for choosing the right company: Pick a domain (find... View Details
Keywords: Carmen Nobel
  • 25 May 2023
  • Blog Post

Interview Strategies to Connect with a Wider Range of Candidates

research from Harvard Business School faculty and Harvard Business Review contributors. They are designed to help organizations think through the details of their interview process to achieve their... View Details
Keywords: All Industries
  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • 22 Apr 2025
  • HBS Seminar

Kaitlin Woolley, Cornell University

  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

less busy than the present, they may underweight the value of these purchases. We examine the impact of debiasing this previously unexplored barrier of consumer decisions to "buy time" in a field experiment with a U.S.-based sharing economy company... View Details
Keywords: Sean Silverthorne
  • 2021
  • Chapter

Dis-Atlanticism: The West in an Era of Global Fragmentation

By: Rawi Abdelal and Ulrich Krotz
BOOK ABSTRACT: Is the EU a Success or a Failure? Should It Stay or Should It Go? Britain and the EU. The Big Waste or Essential to Feed Europe? The Common Agricultural Policy. Observers of the European Union could be forgiven in thinking that since its inception the EU... View Details
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  • 24 Sep 2009
  • Working Paper Summaries

“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

Keywords: by Zoë Chance & Michael I. Norton
  • 2017
  • Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy
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  • 08 Dec 2020
  • Blog Post

2+2 Where Are They Now Spotlight: Brooke Carter (MBA 2019)

because I knew I wanted to be a leader, and I believed HBS was the best place to grow and learn. I’ve always been entrepreneurial and loved to build things. I was excited about the case method and how it continually pressure-tests your ideas and forces you to View Details
  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
  • Program

Senior Executive Leadership Program—India

take your leadership skills and your career to the next level. You will become a stronger leader who can design competitive strategies in a global context, promote continuous innovation, and overcome obstacles to growth. Key Benefits... View Details
  • 11 Jan 2016
  • Blog Post

Meet the Business and Environment Initiative

The Business and Environment Initiative (BEI) at HBS launched back in 2010. It was founded in order to educate business leaders about the environmental challenges and opportunities confronting businesses today and to help them design... View Details
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

parts and permutations—really works. A carbon trading simulation designed by Harvard Business School professor Peter Coles gives students the opportunity to experience firsthand the pressure-packed decision-making process and uncertainty... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • January 2024 (Revised August 2024)
  • Case

Essex County Community Foundation: Pivot to Systems Philanthropy

By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details
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  • 26 Oct 2021
  • Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

Fellows Program? The Leadership Fellows Program was launched at Harvard Business School in 2001. The program was designed to provide social-sector organizations with access to analytical and strategic talent to deliver high-impact results... View Details
Keywords: Social Enterprise
  • September 2019 (Revised May 2021)
  • Case

pymetrics: Early Days

By: John R. Wells and Benjamin Weinstock
In 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world... View Details
Keywords: BrainTech; Psychology; Hiring; Games; Entrepreneur; Start-up; Start-up Growth; Strategic Change; Strategy Formulation; Recruiting; Corporate Culture; Hiring Of Employees; Start-ups; Startup; Startups; Recruitment; Selection and Staffing; Business Startups; Strategy; Competition; Organizational Culture
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