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- Faculty Publications (33)
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- All HBS Web (224)
- Faculty Publications (33)
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details
Keywords: by Jean Ayers
- 01 Feb 2000
- News
No Place Like Home
Department of Urban Studies and Planning and was director of research at MIT's Center for Real Estate Development. "Housing in any form is relatively more expensive for... View Details
Keywords: Garry Emmons
- Web
Oral Histories | Baker Library
owns. HRPBA & HBS Experience I did my fieldwork at Gilchrist's in the fall, and worked in the children's department of Gilchrist's basement, selling snowsuits. That was an eye-opener. I had never done... View Details
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at... View Details
Keywords: by Ann Cullen
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
essential investing guidelines. In this book, you’ll also find eye-opening discussions of: whether bonds are an appropriate investment vehicle for long-term investors; the costs of excessive liquidity in the... View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
equivalent of taking about 40,000 vehicles off the road in terms of reducing the emissions, which is incredible, and that’s just at our little size View Details
Keywords: Agriculture
- 01 Dec 2001
- News
September 11: A Community Reflects
spoke about the importance of getting back on track. Three weeks after the attacks, General Motors president and CEO G. Richard Wagoner, Jr. (MBA '77), told the Wall Street Journal, "The best way we can... View Details
Keywords: Susan Young;Deborah Blagg
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in communication; in establishing... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Jun 2018
- News
The Long Run
creating a strategic plan to address the crisis, with the Department of Public Health leading the effort. A two-day meeting to gather information from stakeholders, including state legislators and public... View Details
- 01 Dec 2012
- News
From Where We Stand
Wellesley friend who was Nelson Doubleday's secretary suggested I talk to him, I was open to the idea, and he offered me a job in the research department for the same salary. It was appealing to work in a company that was trying to hire... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
all citizens of our country have access to healthcare and other necessities of life.” MAY 2 Garuda Aerospace, led by CEO Agnishwar Jayaprakash (PLDA 25, 2018), is employing his company’s drones to deliver... View Details
- Web
Print View - Course Catalog
Content and Organization: The course includes 28 class sessions, with a paper to be submitted at the end of the semester. We ask students to make the theory reading the focus of class preparation, and then... View Details