Publications

May 1997
Teaching Note

Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

By: Ananth Raman

Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details

Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry

Article

Consumer Research and the Public Policy Process--Then and Now

By: S. A. Greyser

Keywords: Research; Policy

2008
Book

Borrowing to Live: Consumer and Mortgage Credit Revisited

By: Nicolas P. Retsinas and Eric S. Belsky

Keywords: Borrowing and Debt; Customers; Credit; Mortgages

24 Nov 2020
News

Investors Demand Climate Change Action

2018
Article

Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time

By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton

Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details

Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior

1981
Chapter

Consumer Satisfaction and Dissatisfaction in the Elderly Market

By: S. Ash, J. Quelch and D. Gardiner

1980
Chapter

Consumer Satisfaction with Appliances and Personal Care Equipment

By: S. Ash, M. Grant and J. Quelch

11 Sep 2024
Podcast

Help Wanted: Workforce boards face greater demands and more strings

With legislative changes looming, federally funded boards must juggle the demands of workforce training, economic development, and long-term systemic goals while ensuring accountability to both local communities and federal oversight. Brad Turner-Little, President and... View Details

May 1981 (Revised June 1994)
Case

Stride Rite: Demand Forecasting Process (A)

By: Arthur Schleifer Jr.

Keywords: Demand and Consumers; Forecasting and Prediction; Apparel and Accessories Industry

August 2008 (Revised July 2011)
Case

Consumer Payment Systems — United States

By: Benjamin Edelman and Andrei Hagiu

In 2008, the U.S. consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit.... View Details

Keywords: Borrowing and Debt; Financial Management; Personal Finance; Digital Platforms; Motivation and Incentives; Competitive Strategy; Internet and the Web; United States

Educators

February 2021
Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci

Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details

Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception

SSRN

1979
Chapter

Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners

By: J. Quelch and M. Pearce

27 Jul 2018
News

Electricity generation drives need for natural gas demand response

January 2009
Teaching Note

Consumer Payment Systems — United States and Japan

By: Benjamin Edelman and Andrei Hagiu

Teaching Note for [909006] and [909007]. View Details

Keywords: Cash; Cost; Motivation and Incentives; Performance Efficiency; Technology; Alliances; Governing Rules, Regulations, and Reforms; United States; Japan

January 2020 (Revised May 2020)
Case

Direct to Consumer Brands

By: Sunil Gupta

Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to... View Details

Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change

Educators

January 1986 (Revised April 1987)
Background Note

Models for Updating Demand Forecasts

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction

October 1988 (Revised May 1989)
Case

General Electric: Consumer Electronics Group

By: David J. Collis and Nancy Donohue

Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details

Keywords: Competition; Markets; Business Strategy; Consumer Products Industry; Consumer Products Industry

November 2017
Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details