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- Faculty Publications (208)
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- All HBS Web (935)
- Faculty Publications (208)
- March 2016 (Revised March 2022)
- Teaching Note
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
While in this role, I worked with executives across several companies and ultimately accepted a job offer from one of them, also an HBS grad. They became a demanding mentor who offered guidance, helping me to mature as a manager, develop... View Details
Keywords: All Industries
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- November 2007
- Class Lecture
The Baby Business (FSS)
By: Debora L. Spar
In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and... View Details
Keywords: Governing Rules, Regulations, and Reforms; Policy; Demand and Consumers; Business and Government Relations; Business and Stakeholder Relations; Genetics; Societal Protocols; Commercialization; Biotechnology Industry; Health Industry
Spar, Debora L. "The Baby Business (FSS)." Harvard Business School Class Lecture 708-701, November 2007.
- Program
Families in Business
Summary Family enterprises must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family enterprises also face a unique set of challenges and opportunities. They require not only effective... View Details
- 22 Jan 2008
- Research & Ideas
New Challenges in Leading Professional Services
the past, few leaders in PSFs took the time to gain commitment to the direction of the firm—they only talked about vision and then executed on it. Q: You note that senior partners have often preferred to respond to challenges and opportunities as they arose, rather... View Details
- January 2011
- Case
Sidoti & Company: Launching a Micro-Cap Product
By: Boris Groysberg, Paul M. Healy and Sarah Abbott
It is 2010 and Sidoti & Company, a New York-based brokerage firm specializing in small capitalization stocks, has just launched a new product- micro cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap... View Details
Keywords: Business Model; Financial Strategy; Product Launch; Strategic Planning; Corporate Strategy; Financial Services Industry; New York (city, NY)
Groysberg, Boris, Paul M. Healy, and Sarah Abbott. "Sidoti & Company: Launching a Micro-Cap Product." Harvard Business School Case 411-072, January 2011.
- Research Summary
Growing as a Purposeful Leader
Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
product planning strategy? No matter how radical a new product is, it will always be perceived initially in terms of some frame of reference.— Gerald Zaltman A: The insights offered by methods that probe the unconscious mind are relevant... View Details
Keywords: by Manda Mahoney
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
products and services. In their piece, Ofek and Konary note that BMW generated headlines in 2022 by announcing plans to charge $18 a month for heated front seats, $12 a month for heated steering wheels, and extra subscription-like... View Details
- October 2018 (Revised July 2019)
- Case
Sidewalk Labs: Privacy in a City Built from the Internet Up
By: Leslie K. John, Mitchell Weiss and Julia Kelley
Email mking@hbs.edu for a courtesy copy.
By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
Keywords: Public Entrepreneurship; Govtech; CivicTech; Smart Cities; City Innovation; Government Innovation; Privacy; Sidewalk Labs; Dan Doctoroff; Entrepreneurship; Public Sector; Consumer Behavior; Governance; Business and Government Relations; Innovation and Invention; Technology Industry; Public Administration Industry; Transportation Industry; Real Estate Industry; Canada
John, Leslie K., Mitchell Weiss, and Julia Kelley. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Case 819-024, October 2018. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- August 1994 (Revised May 1995)
- Case
Engineering Inspection & Insurance Company
By: Robert H. Hayes
Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
- Web
Podcast - Business & Environment
investments and commercial impact funding, to scale business models in underdeveloped markets where traditional investors hesitate. Jacqueline also shares examples of companies solving food insecurity and extreme climate risks for smallholder farmers and discusses how... View Details
- February 2017
- Case
Dick's Sporting Goods
By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
- 27 Aug 2013
- First Look
First Look: August 27
simplifies the retirement savings plan participation decision. Individuals received an opportunity to enroll in a retirement savings plan at a pre-selected contribution rate and asset allocation, allowing... View Details
Keywords: Sean Silverthorne
- 2012
- Article
Behavioral Economics and the Psychology of Fruit and Vegetable Consumption
By: Joe Price and Jason Riis
Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details
Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition
Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
require digital transformations to be more iterative than other forms of corporate change. Leaders need to catalyze change rather than plan for it. That means creating the initial conditions for the organization to achieve its ambitions... View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
“agreed” or “strongly agreed” that organizations will not remain competitive unless they radically adapt to the demands of the digital era. All but 3 percent indicated that their organizations were undergoing digital transformation. [div... View Details
- Research Summary
The New Social Contract: Contractors, Firms, and Agencies
The emergence of a 'new social contract' linking employees and organizations - perhaps most notable for the absence of a promise of lifelong job security - has been widely remarked. A related trend, less noted but potentially important, has been the emergence of a... View Details