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- Faculty Publications (147)
Show Results For
- All HBS Web (522)
- Faculty Publications (147)
- 06 Mar 2006
- Research & Ideas
Four Strategies for Making Concessions
concessions will be more powerful when your counterpart views your initial demands as serious and reasonable. When it comes to labeling, there are a few rules to follow. First, let it be known that what you have given up (or what you have... View Details
Keywords: by Deepak Malhotra
- Web
Business Fundamentals Course - CORe | HBS Online
uses data to recognize trends and inform business decisions in the movie industry. Show Hide Details Modules Describing and Summarizing Data Sampling and Estimation Hypothesis Testing Single Variable Linear Regression Multiple Regression... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
largest, most professionally managed global companies find it hard to predict the success of product launches, and can stumble badly. One estimate is that 90 percent of new fragrance launches fail. Getting the word out to consumers, and... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
interested in the medial prefrontal cortex (the area in the brain that deals with estimating decision value) and the nucleus accumbens (an area that's been called the pleasure center, and whose activity is correlated with whether a... View Details
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
restaurants; there’s no need for them to be in prime locations, no need for cool designs, and no need for seating space. One estimate we heard was that a brick-and-mortar restaurant in New York City costs $1 million to $1.5 million to set... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
generalize," Avery says. But that misses the point. Rather than helping researchers estimate the habits of ordinary consumers, the data from extreme customers can uncover new consumer motivations, promoting different ways of looking at... View Details
Keywords: by Michael Blanding
- Web
Health Care - Faculty & Research
Chapter 11 bankruptcy at record rates. We find that bankruptcies increase healthcare staff turnover, worsen care, and harm patients. Using a difference-in-differences design, we estimate that a bankruptcy filing immediately increases... View Details
- May 2024
- Article
Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis
By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
Uppari, Bhavani Shanker, Serguei Netessine, Ioanna Popescu, and Rowan P. Clarke. "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis." Management Science 70, no. 5 (May 2024): 3038–3058.
- Web
Research - Behavioral Finance & Financial Stability
power. Their findings suggest that there is significant heterogeneity in banks’ ability to capture value by manufacturing safe assets. See Mark’s other research here , Stefan’s other research here , and Adi’s other research here . More Info Rate-amplifying View Details
- 03 Apr 2012
- First Look
First Look: April 3
steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
- 23 Aug 2011
- First Look
First Look: August 23
unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of advertising on utility and its... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details
Keywords: Sean Silverthorne
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
Despite this, they found that Nintendo sold the most products when it offered a bundle option—a video game console and a game sold together as one package-—coupled with an option to buy each piece individually. Sales from this "mixed bundling" offering were View Details
Keywords: by Dina Gerdeman
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- Web
In The Classroom - Behavioral Finance & Financial Stability
Malcolm P. Baker & David Lane JAN 2011 | Harvard Business School Case 211-017 Dogs of the Dow By: Malcolm P. Baker , Samuel G. Hanson & James Weber JAN 2015 (REVISED AUG 2015) | Harvard Business School Case 215-020 Grantham, Mayo, and Van Otterloo, 2012: View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can increase overall sales, often by... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
firms; and by using direct-to-consumer advertising (DTCA). First, they employed the complex mathematical formulas of traditional models to study different marketing strategies used by the drug companies. They found that the IPS property created counterintuitive View Details
Keywords: by Dina Gerdeman
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
significant capital-market or product-market benefits from inclusion. Status incentives contributed to the observed performance improvement. Back-of-the-envelope estimates suggest that JPX400-inclusion incentives accounted for 16% (20%)... View Details
Keywords: Dina Gerdeman
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
investment horizon of their shareholders. In addition, short-term-oriented firms appear to have more volatile stock returns and higher estimated cost of equity capital—that is, greater risk. While the presence of long-term-oriented... View Details
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.