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- All HBS Web (513)
- Faculty Publications (141)
Show Results For
- All HBS Web (513)
- Faculty Publications (141)
- 05 Feb 2013
- First Look
First Look: Feb. 5
response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details
Keywords: Sean Silverthorne
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
firms; and by using direct-to-consumer advertising (DTCA). First, they employed the complex mathematical formulas of traditional models to study different marketing strategies used by the drug companies. They found that the IPS property created counterintuitive View Details
Keywords: by Dina Gerdeman
- 03 Apr 2012
- First Look
First Look: April 3
steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
Despite this, they found that Nintendo sold the most products when it offered a bundle option—a video game console and a game sold together as one package-—coupled with an option to buy each piece individually. Sales from this "mixed bundling" offering were View Details
Keywords: by Dina Gerdeman
- Web
In The Classroom - Behavioral Finance & Financial Stability
Malcolm P. Baker & David Lane JAN 2011 | Harvard Business School Case 211-017 Dogs of the Dow By: Malcolm P. Baker , Samuel G. Hanson & James Weber JAN 2015 (REVISED AUG 2015) | Harvard Business School Case 215-020 Grantham, Mayo, and Van Otterloo, 2012: View Details
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- 23 Aug 2011
- First Look
First Look: August 23
unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of advertising on utility and its... View Details
Keywords: Sean Silverthorne
- Web
Research - Behavioral Finance & Financial Stability
power. Their findings suggest that there is significant heterogeneity in banks’ ability to capture value by manufacturing safe assets. See Mark’s other research here , Stefan’s other research here , and Adi’s other research here . More Info Rate-amplifying View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
significant capital-market or product-market benefits from inclusion. Status incentives contributed to the observed performance improvement. Back-of-the-envelope estimates suggest that JPX400-inclusion incentives accounted for 16% (20%)... View Details
Keywords: Dina Gerdeman
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can increase overall sales, often by... View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details
- 13 Mar 2012
- First Look
First Look: March 13
MaterialsFonterra David E. Bell and Mary ShelmanHarvard Business School Case 512-003 In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in... View Details
Keywords: Sean Silverthorne
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
investment horizon of their shareholders. In addition, short-term-oriented firms appear to have more volatile stock returns and higher estimated cost of equity capital—that is, greater risk. While the presence of long-term-oriented... View Details
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
example, a 2017 study found that across 72 predominantly Black New York City neighborhoods, Airbnb hosts were five times more likely to be white. And the same study found that white Airbnb hosts in Black neighborhoods earned an estimated... View Details
- Web
Electricity - Business & Environment
especially vulnerable to the impacts of climate change: hurricanes, wildfires, and sea level rise pose immense risks for the reliable delivery of electricity. As one example, restoring electric power in Puerto Rico following Hurricane Maria took nearly one year and... View Details
- 25 Sep 2019
- Research & Ideas
The Economic Cost of Physician Burnout
doing is meaningful anymore." It’s well understood that doctors are constantly asked to do more with less. In addition to a demand for physicians that outstrips the supply, new laws around electronic record-keeping have increased the... View Details
- 03 Oct 2011
- Research & Ideas
Transforming Manufacturing Waste into Profit
It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
- 27 Jun 2011
- Research & Ideas
Recovering from the Need to Achieve
actor William H. Macy, knows he is not alone. He estimates about 80 to 85 percent of Morgan Stanley and Goldman Sachs bankers, for example, would self-identify themselves as HNAPs. "When I talk about it they all relate to it,"... View Details
Keywords: by Kim Girard
- Web
Case Studies - Social Impact Collaboratory
its new President Laurie Patton faced the challenge of students calling for divestment from fossil fuels, trustees opposed to it, and a series of day to day administrative challenges that demanded her immediate attention. How does change... View Details