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- February 2022 (Revised September 2022)
- Case
Lilium: Preparing for Takeoff
By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...
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Keywords:
SPACs;
Business Model;
Forecasting and Prediction;
Green Technology;
Capital Markets;
Venture Capital;
Initial Public Offering;
Rural Scope;
Urban Scope;
City;
Disruptive Innovation;
Growth and Development Strategy;
Technological Innovation;
Demand and Consumers;
Market Timing;
Industry Growth;
Infrastructure;
Logistics;
Product Design;
Product Development;
Production;
Service Delivery;
Service Operations;
Strategic Planning;
Partners and Partnerships;
Risk and Uncertainty;
Urban Development;
Sustainable Cities;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
Green Technology Industry;
Transportation Industry;
Travel Industry;
Germany;
Munich;
Brazil;
United States;
Florida
Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
- 08 May 2012
- First Look
First Look: May 8
Elena CorsiHarvard Business School Case 312-108 The head of Denmark's largest energy group pondered how to use their limited resources to advance the delivery of clean and reliable energy. The Danish State owned DONG Energy had started...
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Keywords:
Carmen Nobel
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
(2) reason carefully from the ask, through metrics and models and outputs; and (3) evaluate outputs from models to (4) develop a plan for action. In this case students explore data through k-means clustering, evaluate the relevance of...
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Keywords:
Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
organizations and in the right locations to deliver high-value care. The strategy for moving to a high-value health care delivery system comprises six interdependent components: organizing around patients' medical conditions rather than...
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Keywords:
Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
organizations have made sizable investments in information technology. They’ve used their IT systems to replace paper records with electronic ones and to improve billing processes, thereby boosting revenue. But so far, IT has been of little value in making medical care...
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Keywords:
Carmen Nobel
- 01 Oct 2013
- First Look
First Look: October 1
record viewership. How could they have gone from one extreme of failure to another extreme of success so quickly? The network began analyzing factors that helped-as well as decisions that had received much criticism-so that it could begin its View Details
Keywords:
Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
seasonal cycles, enhance the appeal for investors in the exit, and improve the valuation. However, while Çavuşoğlu was laying out the plans for his next move with movie distribution in 2014, Turkey’s Council of State, the highest...
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Keywords:
Dina Gerdeman
- 15 Mar 2016
- First Look
March 15, 2016
intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery charge, grocery shopping through...
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- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
sounding-board for their ideas. "With the case study method, the delivery is in the classroom," says Mayo. "With FIELD, 80 percent of the success is in the design of the individual sessions and the overall program."...
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- 15 Dec 2015
- First Look
December 15, 2015
payments—single payments that cover all the care for a patient’s medical condition or treatment over a specified timeframe—are increasingly being deployed to motivate the delivery of better patient outcomes at lower costs. Hoag Orthopedic...
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Keywords:
Carmen Nobel
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
substantially, NASA would have to place much greater emphasis on technology re-use, developing designs that were expected to fulfill multiple missions. In this respect, borrowing some ideas from business could help. For example, NASA might separate projects to design...
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Keywords:
by Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
or Change Programme" designed to facilitate stakeholder engagement and communicate how the company delivered value to business and society. The case also provides an investor perspective on the company's integrated reporting efforts and its View Details
Keywords:
Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
candidates? Who should the board select for their shortlist of final candidates? In addition to exploring the history of Cisco, its current market position, and profiles of potential candidates, the case provides an overview of different types of succession View Details
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